GTM Field Activation Specialist

Who We Are
At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you'll fit right in.

Who You Are
As a Field Activation Specialist, you will drive the execution of strategic go-to-market (GTM) plays across Sales, Customer Success, and Partnerships. You will own the creation of field toolkits and the campaign-level activation efforts aligned to key growth priorities (e.g., upsell, retention, and channel motions).

You are a solutions-oriented and agile collaborator who can quickly translate strategic goals into actionable resources for frontline teams. The ideal candidate has a comprehensive understanding of revenue roles, a customer-first mindset, and the ability to leverage data and tools to enhance program impact.

Key Responsibilities

• Strategic Program Design: Critically and strategically design programs that leverage multiple learning modalities—including live training, e-learning, workshops, videos, microlearning (bite-sized modules), and on-the-job resources—while incorporating current trends in enablement and learning design to maximize engagement and retention.
• Field Toolkit Development: Build and maintain practical resources and toolkits, such as scripts, email templates, customer-facing decks, and battlecards, to support the execution of GTM plays.
• Campaign Activation: Plan and lead activation communications to ensure high field engagement and adoption of new strategies.
• Tool and AI Utilization: Act as a subject matter expert on core enablement and revenue tools—including Gong, Salesforce, Salesloft, learning management systems, and other platforms used to deliver, track, and measure enablement. Leverage AI technologies to improve efficiency, personalize learning experiences, and enhance overall program impact.
• Collaboration & Feedback: Work closely with cross-functional partners in Product, Sales, Marketing, and Operations to design programs and establish feedback loops that ensure continuous improvement.
• Data-Informed Decision Making: Analyze program effectiveness based on feedback, metrics, and performance outcomes to iterate and optimize initiatives.

Day-to-Day Tasks
A Field Activation Specialist's day is hands-on and project-oriented, working closely with cross-functional teams. You will be responsible for transitioning initiatives from planning to execution, with a focus on the tactical aspects of activation.

• Enablement Strategy & Design: Spend significant time shaping enablement programs and frameworks to support GTM plays. This includes aligning with business partners across marketing, product, sales operations, and field teams to ensure strategies translate into actionable execution.
• Content Creation: Build enablement resources to support frontline teams. This could include short presentations, internal communications, field toolkits, microlearning modules, and brief videos to effectively convey key information and drive adoption of GTM plays.
• Tool Utilization: Leverage core enablement tools to create, deliver, and track learning resources. This includes using content platforms (e.g., Spekit, Highspot, Articulate, Synthesia) and learning management systems to organize materials, reviewing call transcripts or performance data to identify trends and knowledge gaps, and applying insights to optimize enablement resources.
• Data Analysis: Pull reports and dashboards to track the performance of initiatives. For example, review adoption metrics, engagement with content in platforms like Highspot or Spekit, or track LMS usage to measure impact and identify areas for improvement.
• Business Partner Communication: Participate in regular meetings with project teams to report progress, flag issues, gather feedback, and ensure alignment across business partners.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You're an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You're curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You're committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You're honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity - Be like Einstein: "Everything should be made as simple as possible, but no simpler."

Qualifications

• 2-5 years of experience in a GTM, Sales, or Field Enablement role, with a focus on strategy and execution.
• Demonstrated ability to design and deploy GTM plays and field toolkits.
• Strong analytical skills with the ability to measure and report on the impact of enablement efforts.
• Exceptional project management and communication skills, capable of translating strategic goals into actionable plans for frontline teams.
• Familiarity with key metrics related to GTM performance, including campaign adoption, pipeline influence, and revenue impact.
• Proficiency with core enablement and revenue tools, including but not limited to Salesforce, Gong, Salesloft, learning management systems, and content platforms (e.g., Spekit, Highspot, Articulate, Synthesia).

The base wage range for this position based in our New York City Office is targeted at $122,000.00 to $134,200.00 per year.

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks' Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We're proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at Your comfort and success matter to us, and we're here to ensure an inclusive experience.

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