Production Portfolio Marketing

POSITION PROFILE

Responsible for aligning Marketing efforts with our business unit priorities, customer needs, and portfolio strategy to deliver impactful, outcome-driven value propositions. Leveraging market and competitive intelligence, partners closely with each P&L to develop and execute marketing strategies to position our products and services effectively to drive demand and support sales. Aligns marketing efforts to portfolio value proposition, facilitates the end-to-end portfolio management process, and coordinates marketing needs for full portfolio lifecycle. Gather business requirements, translate them into marketing specs, and coordinate shared marketing resources.

JOB DUTIES AND RESPONSIBILITIES

• Drives marketing efforts to enable portfolio strategy and enhance market positioning:
• Portfolio Marketing: Creates strategies to position Ricoh's solutions effectively, aligning with business goals to drive awareness, growth, and consistent messaging. Leverages market intelligence and customer insights for refinement.
• Portfolio Management: Coordinates process inside of Marketing to generate portfolio GTM strategy jointly with BU stakeholders.
• Works closely with the Go-To-Market team so set campaign vision and budget: Partners with GTM activation team to define the campaign roadmap, scope, objectives and budget in line with overall portfolio strategy.
• Market Insights and Analysis: Gathers and analyzes market-specific data to identify trends, inform decision-making, and refine strategies.
• Performance Optimization: Works with BU leadership team to analyze business performance, generate insights, and refine marketing strategies for continuous improvement.
• Knowledge of annual and mid-term business plans and understanding of market trends, to make recommendations relating to go-to-market strategies.
• Has a deep understanding of the needs of BUs and markets the portfolio, creating value propositions to meet customer needs
• Responsible for customer segmentation, competitive and Market intelligence and analysis, product performance analysis, and portfolio marketing messaging that resonate with the Market and Customers.
• Responsible for understanding market trends, competitive landscape, customer needs and requirements in key environments to guide messaging and go-to-market deliverables.
• Strong background in defining and managing portfolio brand strategy. This includes aligning branding efforts with Ricoh's business objectives and ensuring consistent and cohesive branding across all channels.
• Proficient in creating portfolio-driven content that effectively communicates Ricoh's value proposition. This involves developing content that resonates with target audiences and supports marketing campaigns.
• Adept at creating and executing personalized marketing strategies that enhance campaign execution and support demand generation. This involves understanding customer behavior and preferences to tailor marketing efforts effectively.
• Able to gather and analyze market data, customer insights, and competitive intelligence to inform strategic decisions and create effective marketing content.
• Project management skills are crucial for coordinating and executing marketing strategies. This includes managing timelines, budgets, and resources to ensure successful implementation. Probably more centered on a specific group and not across all but having the knowledge of managing and leading a project is an asset in all instances.
• Communication, collaboration and interpersonal skills are necessary to work effectively with various departments and stakeholders. The team should be able to articulate marketing strategies and insights clearly and build strong relationships with partners.
• Familiarity with marketing technologies and tools, such as CRM systems, marketing automation platforms, and analytics tools, is important for executing data-driven marketing strategies.
• The ability to identify challenges and opportunities within the market and develop innovative solutions to address them is key to staying competitive and differentiating Ricoh.
• Marketing Strategy in concert with Go-To-Market teams including target audiences, channel strategy, and budget.
• Works cross-functionally with marketing, sales, product development, portfolio, and other functions to support business initiatives and industry positioning.
• Determining and defining Sales Enablement and Channel Training needs, understanding the impact of multiple channels on the product positioning.
• Coordinates and aligns offerings for a unified customer experience and drive a cohesive GTM approach across products. Gather business requirements, translate them into marketing specs, and coordinate shared marketing resources
• Develop market research program to gain insight into customer use of current products and identify untapped opportunities/buyer personas.
• SME on developing and maintaining competitive product advantage. Communicate product competitive position to the organization particularly product strategy and sales.
• Ensure new product positioning is clear and effective and that new products have distinct advantages and revenue opportunities.
• Ensure products are effectively launched with particular focus on pricing, positioning, and competitiveness. Support product pricing and positioning with market research.
• Ensure SME guidance for the development of sales enablement tools and training (e.g. website, brochures, FAQs, launch announcements, etc).
• Speak and present Ricoh products to both internal and external stakeholders.
• Engage partners to maximize Ricoh offerings. Attend partner QBRs and provide insight into Ricoh roadmap and partner roadmap
• Report on product performance and, when appropriate implement enhancement and/or mitigation strategies.

QUALIFICATIONS (Education, Experience, and Certifications)

Typically Requires:

• Bachelor's degree in business, marketing, or a related field.
• 8-12 years of marketing experience, with a strong focus on portfolio marketing
• Strong analytical skills and the ability to use data to inform marketing decisions.
• Excellent written and verbal communication skills.
• Familiarity with sales alignment and lead management best practices.
• Budget management experience preferred.
• Project management experience is a plus.

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong understanding of digital marketing principles and campaign execution.
• Ability to collaborate across teams and drive results through influence.
• Data-driven approach to decision-making and performance measurement.
• Clear and effective communication skills.
• Experience managing multiple projects and working within cross-functional teams.

WORKING CONDITIONS, MENTAL AND PHYSICAL DEMANDS

• Minimal physical effort is required. May require walking, standing, bending, reaching, lifting or carrying objects that typically weigh less than 10 lbs. (e.g., papers, books, files and small parts, etc.)
• Typically works in an office environment with adequate lighting and ventilation, and a normal range of temperature and noise levels
• Remote, work-from-home options may be available to certain candidates
• Work assignments are highly diversified
• Frequent deadlines may impose strain on routine basis
• Position requires up to 40% travel by air, automobile or train.

Same Posting Description for Internal and External Candidates