Sr. Trade Marketing Coordinator

1 week ago

Puerto Rico United States GomezLee Marketing Full time $36,000 - $72,000 per year

Trade Analyst – Puerto Rico & USVI

Resumen del Puesto

Estamos en la búsqueda de un(a) Sr. Trade Marketing Coordinator para Puerto Rico y las Islas Vírgenes de EE. UU., con base en Puerto Rico. Esta posición es clave para brindar soporte a las iniciativas de Trade Marketing y Sell Out de nuestras marcas de linea blancas, fortaleciendo la presencia de marca en el punto de venta, incrementando la rotación de productos y desarrollando relaciones sólidas con nuestros socios comerciales.

Responsabilidades Principales

  • Planificar, ejecutar y dar seguimiento a estrategias de Trade Marketing enfocadas en impulsar el sell out y la visibilidad de nuestras marcas en el punto de venta.
  • Administrar y ejecutar presupuestos promocionales con cada trade partner en la región.
  • Medir el impacto y ROI de las actividades promocionales, desarrollando métricas adaptadas a las necesidades del negocio.
  • Supervisar directamente la operación de las agencias de promotoria en los territorios asignados.
  • Capacitar y fidelizar a los equipos de ventas de los puntos de venta, convirtiéndolos en embajadores de marca.
  • Desarrollar planes de comunicación al consumidor en temporadas promocionales, en coordinación con los socios comerciales.
  • Coordinar con agencias publicitarias y trade el desarrollo e implementación de campañas locales.
  • Fortalecer las relaciones con los ejecutivos clave de cada trade partner.
  • Procesar y dar seguimiento a facturas y notas de crédito vinculadas a actividades de marketing.
  • Liderar proyectos desde su conceptualización hasta su ejecución.
  • Brindar soporte en tareas adicionales asignadas dentro del equipo de Marketing.
  • Gestionar al menos un reporte directo.

Requisitos

Formación Académica:

  • Licenciatura en Administración de Empresas, Mercadeo o carrera afín.

Experiencia Profesional:

  • Mínimo 3 años de experiencia en áreas de Trade Marketing, Marketing y/o Ventas.

Habilidades y Competencias

  • Dominio fluido del inglés y español (oral y escrito) – obligatorio.
  • Excelentes habilidades de comunicación y relacionamiento a todos los niveles.
  • Presentación profesional impecable y dominio de herramientas como PowerPoint y Excel.
  • Capacidad de análisis para interpretar datos y detectar oportunidades de mejora.
  • Excelente gestión del tiempo y disposición para realizar viajes de trabajo hasta un 20% del tiempo.
  • Experiencia liderando equipos o colaboradores directos.
  • Conocimiento y experiencia en ejecución de promociones, activaciones, manejo de equipos de promotoria, y marketing digital.

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