Head of Sales

1 week ago

Yonkers, New York, United States Blue Lake Consulting Group Full time $80,000 - $120,000 per year

On behalf of our client, a K-8 educational professional development resources and curricula services provider that is transforming their GTM strategy and seeking a
Head of Sales.

This entrepreneurially oriented self-starter will be capable of driving results independently while collaborating closely with colleagues to consistently achieve revenue targets and support expansion into new markets.

Job Location:
this is a US-based, fully remote position (with a preference for the Eastern Standard Time Zone region). Travel is expected for conferences, district meetings, and monthly team meetings in New York. Candidates must be comfortable representing the company in person and virtually to school and district leaders across diverse regions.

Primary Functions:

Sales & Partnership Growth

  • Identify and prioritize high-potential school districts using marketing leads, existing networks and historical partnerships.
  • Conduct personalized outreach through calls, emails, and meetings with district leaders and decision-makers
  • Represent company at conferences, events, and professional development gatherings to generate new leads and deepen relationships.
  • Manage the full sales cycle—from prospecting to signed contract—with a focus on cultivating long-term partnerships.
  • Collaborate with the PD Team to ensure smooth onboarding and alignment for new partners.
  • Build and maintain a robust pipeline of prospective and active partnerships in Salesforce.

Sales Enablement & Reporting

  • Work closely with the Marketing team to refine lead quality, messaging, and campaign alignment.
  • Maintain Salesforce as the single source of truth for leads, conversions, and pipeline tracking.
  • Deliver weekly updates and monthly reports on pipeline health, conversion rates, and revenue forecasts.
  • Develop a sales playbook—documenting best practices, outreach templates, and effective messaging that capture the corporate mission and value.

Client Relationship Management

  • Maintain relationships with existing partners to promote renewals, additional PD days, and cross-sells.
  • Identify and nurture champions within districts to expand footprint in existing regions.

Strategic Leadership (Future Priority)

While the initial focus is hands-on selling and relationship-building, the
Head of Sales
will eventually:

  • Contribute to long-term sales strategy aligned with corporate mission, values, and growth goals.
  • Analyze market trends, customer needs, and competitive positioning to inform expansion efforts.
  • Partner with leadership to forecast revenue, identify new markets & develop strategic domestic & global partnerships

Competencies & Behavioral DNA:

  • A successful sales professional in the education industry (curriculum, PD, EdTech, or publishing).
  • Ready to step into or already experienced in a leadership role.
  • A self-starter who thrives in entrepreneurial settings and works independently, without a large team or outsourcing.
  • Collaborative and adaptable, equally comfortable in front of superintendents and in team pipeline meetings.
  • Skilled at building trust, listening deeply, and communicating the value of high-impact professional learning.
  • Proficiency with Salesforce (or similar CRM), Google Suite, Zoom, Zoom Scheduler

Accountability & Performance metrics:

The
Head of Sales
will be accountable for measurable growth in school and district partnerships, with success tracked by: PD Days Contracted; Lead Conversion; Client Retention; Sales Cycle and

Prospecting Activity KPIs.

Performance will be reviewed through:

  • Weekly pipeline meetings with the VP of Operations
    ,
    monthly dashboard reviews of revenue and pipeline health
    and q
    uarterly performance-based bonuses tied to PD Day and revenue targets

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