eCommerce Sales Director

Why join the GoMacro team?

We're a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.

How GoMacro's history shapes who we are today?

During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro's healthy and delicious MacroBars, which are now available in stores nationwide.

Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It's our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.

Join us as we make the world better, one bite at a time

Position Description:

As the eCommerce Sales Director, you'll be responsible for leading, growing, elevating, and managing GoMacro's eCommerce sales channel, working with pure-play eCommerce accounts (Amazon, Thrive, , and more). 

This role plays a critical leadership position within the Sales organization and serves as a key cross-functional partner to Marketing, Customer Marketing, Finance, Supply Chain, and Insights.

Ideal Candidate:

The ideal candidate will have an immediate connection to our five values, as well as embody "The GoMacro Way" and bring both strategic leadership and hands-on execution to our growing eCommerce business.

Primary Responsibilities:

• Develop and deliver the eCommerce Annual Plan, to include revenue, trade, profit components, MAPS, pricing and promotional strategy, and track & report financials to cross-functional leadership teams.
• Own the forecasting, budgeting, and financial management of the eCommerce channel, ensuring delivery against revenue, margin, and growth objectives.
• Partner closely with Customer Marketing and Marketing to drive growth through best-in-class digital merchandising, content, retail media, and visual assets that amplify GoMacro's brand, products, and story.
• Work with Customer Marketing and Marketing teams to drive growth, deliver digital content, and visual assets that create best-in-class eCommerce experiences with external partners that amplify GoMacro, our story, our brand, and products. 
• Leverage Marketing and Insights to understand technology trends and the evolution of consumer buying behavior, and apply within the development of commercial plans to maximize growth.
• Serve as the corporate eCommerce subject-matter expert, continuously identifying and implementing best practices, evaluating new platforms and tools, and sharing industry trends and performance insights with the broader organization.
• Build and maintain strong relationships with key eCommerce customers, agencies, and external partners, leading joint business planning and negotiations as needed.
• Identify white-space opportunities, innovation launches, and assortment strategies that drive incremental growth and improve the digital shelf experience.

Requirements

Leadership Required:

• Be a genuine GoMacro ambassador with a commitment to the company's mission and vision.
• Ability to connect, collaborate, and effectively inspire/influence internal and external partners to achieve business goals.  
• Leverage trade math, analytics, and consumer data to develop customer and channel insights and make recommendations for strategic action to achieve desired results.
• Utilize forecasting and financial planning skills to help develop and meet sales, trade, and financial budgets.
• Lead, coach, and develop eCommerce talent through clear expectations, feedback, and mentorship, fostering a collaborative and high-performing team culture. Operate with a growth mindset, curiosity, and adaptability in a fast-evolving digital commerce environment.

Experience Required:

• 5+ years of progressive eCommerce sales experience with strategic customers such as Amazon, , , , etc.
• CPG experience required. Food space is highly desired.
• Customer Systems/Portal experience preferred.
• Ability to analyze category and product trends and translate them to executable strategies.
• Requires strong communication and presentation skills.
• Advanced Microsoft Office proficiency.

Technical Expertise Required

• Proficiency with MS Office, syndicated data (SPINS/ACNielsen/IRI), eCommerce data & insights, and Shopper insights. 

Education/Training Required

• Bachelor's degree with an emphasis in Marketing or Sales or other job-related business experience. MBA a plus.
• 5+ years of sales experience in the eCommerce and consumer packaged goods industry (preferred).

Traits We Value:

• Take ownership and responsibility for actions, behaviors, and contributions, and communicate both internally and externally in a positive, respectful, and collaborative manner.
• Collaborative and team-oriented.
• Excellent verbal and written communication skills.

Travel Required

• Approximately 10-15% travel for sales meetings, trade shows, and customer visits.  

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