IDN Marketing Director

WHAT YOU WILL ACHIEVE

The primary scope of the ELIQUIS Medical Group/Integrated Delivery Network (MG/IDN) Marketing role is to serve as the brand lead for the US Health System space, identifying and applying insights to lead the strategy and tactical development of tools and resources to support MG/IDN accounts in managing their patient populations as it relates to evidence-based anticoagulation pathways for their populations with non-valvular atrial fibrillation (NVAF) and venous thromboembolism (VTE) to reduce the risk of stroke and treat DVT/PE and prevent a recurrent DVT/PE. 

MG/IDNs currently represent the majority of ELIQUIS business.  The Director will be the primary liaison between the HQ Brand Marketing team, the IM Key Account Manager (KAM) organization, and the Health System, Urgent Care & Long-Term Care Channel Strategy Team. The MG/IDN Lead will ensure KAMs and the Pfizer Integrated Account Teams (IAT) are equipped with the best-in-class relevant B2B value propositions, including the appropriate resources, to espouse treatment to guidelines and advance Market Expansion and Brand Evaluation projects with leading health systems.

The ELIQUIS team operates in an Alliance with Bristol-Myers Squibb (BMS), the NDA holder, and the team has a strong culture of collaboration and teamwork across both companies. Pfizer's KAM organization is of critical value to this copromote and to the growth trajectory of this brand.

HOW YOU WILL ACHIEVE IT

• Leading the overarching strategy with leading health system accounts prioritized by the KAM organization, in close consultation with brand team, KAM and Enterprise leadership, Field-Based Medical leadership, and Advanced Customer Engagement Marketers, to align with these organized customers' goals of improving clinical outcomes, patient experience, and clinician engagement, whilst also reducing cost and maintaining a competitive advantage.

• Generating actionable insights into the patient journey and unmet needs of patients, HCPs, and administrators across the patient journey from presenting/HCP discussion to adherence.

• Leading key initiatives aligned to the Strategic and Tactical Plans to drive Market Expansion and Brand Evaluation including.  Leading the evolution of key resources and materials.

• Measuring the impact of Marketing initiatives, generating early learnings, gleaning insights, and adapting in real-time to drive continuous improvement.

• Participating in the MG/IDN Marketing Community of Practice and helping build, incubate, and scale B2B marketing capabilities across the portfolio.

• Managing the MG/IDN agency of record, ensuring adherence to the scope of work, timelines and budget.

• Providing routine updates to Leadership on key performance metrics.

• Developing and maintaining strong relationships with all key functions, including but not limited to Medical, Outcomes and Evidence (O&E), BAI, Global Marketing, Strategy & Analytics, Digital Technology, Legal, Finance and Regulatory.

QUALIFICATIONS

Must-Have

• BA/BS with 8+ years of experience.

• Pharmaceutical industry, provider, managed care, or strategic consulting experience.

• Strong business acumen and demonstrated flexibility.

• Demonstrated success in influence/negotiation; able to build and maintain productive/collaborative relationships.

• Strong verbal and written communication skills.

• Ability to navigate internal organization/processes.

• Ability to engage and influence cross-functional team members, even without direct reporting relationships.

• Demonstrated strong project management skills.

Nice-to-Have

• MBA/MS with 7+ years of experience; OR PhD or JD with 5+ years of experience.

• Experience with driving marketing strategy, tactics, and execution heavily preferred.

• Direct Account Management experience not required, but desirable.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
 

OTHER JOB DETAILS

• Last Date to Apply for Job: 12/01/2025

• Additional Location Information: United States - Remote

• Eligible for Relocation Package – NO

The annual base salary for this position ranges from $169,700.00 to $282, In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | ). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.  If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.  This position requires permanent work authorization in the United States.

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Marketing and Market Research

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