Social Media Specialist

Steamboat- Ski Town, U.S.A.  is known as the friendliest mountain destination on the planet, thanks to our western heritage and welcoming staff. We pride ourselves on hiring the best employees and providing the best experience in the industry. Our culture is supportive, challenging, passionate and committed and we believe that diversity makes us stronger. We are looking for unique individuals who exemplify these qualities and care about each other, our mission, our environment, and our communities. 

• Free Alterra Mountain Pass for all eligible employees and eligible dependents for winter and summer, and a free IKON Pass to eligible employees*
• Discounted skiing and riding for friends and family of eligible employees*
• Vacation and Sick Time policies for eligible employees* to rest, relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more for Year Round, Flex Year Round, & Season-to-Season Employees.
• Apex-MEC (minimum essential coverage) plan available to all seasonal employees without an offer of major medical coverage. This plan helps cover preventive visits, urgent care visits, Free Telehealth, Limited Hospitalization, Prescription Drug Benefits and Free Multilingual Behavioral Health.
• 401(k) plan with generous company match
• Discounted tuition with partner online university for all Alterra Mountain Company employees to further their education
• Paid parental leave of up to 6 weeks for eligible employees*
• Free regional bus pass 

*Click HERE for more information on our employee benefits 

For information on Steamboat Ski & Resort Corporation's Social Responsibility work including our Diversity, Equity, & Inclusion actions, please see our webpage at 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

POSITION SUMMARY

Steamboat Ski Resort is hiring for a coveted Social Media Specialist position. We're looking for candidates who love the outdoors as much as we do, appreciate deep Champagne Powder snow dumps and want to share the magic of Steamboat and shout these stories from the mountaintops. The ideal candidate will be energetic, creative, on top of industry trends, an experienced skier or rider, extroverted and ready to engage with staff, guests and online audiences, and passionate about living the Steamboat Dream. The Social Media Specialist plays a vital role in communicating the resorts operational, brand and community messaging by working closely with all departments, and the right candidate understands the resort brand and voice but isn't afraid to be an industry leader. This job is based in Steamboat Springs, Colorado and does require being onsite. While the resort is open, this role will work Tuesday – Saturday and will require early hour attention during storms.

An attached PDF or Word document of your resume is required with online application.

ESSENTIAL DUTIES

• Manage resort brand awareness online

• Develop and coordinate social media strategy; planning, writing, and publishing on all social media platforms

• Coordinate content creation efforts by developing high-quality, social-first content tailored to various social media platforms, ensuring alignment with Steamboat's brand voice, marketing objectives and business unit needs 

• Must be ready to work sixth and seventh day of the work week and early and late shifts when necessary and attend Steamboat hosted events, conferences, and summits

• Align paid and organic social content, ensuring brand voice and messaging is executed

• Become an industry expert in all social media trends, outdoor industry/ski industry social media and content ideas to provide feedback and influence social outcomes

• Identify ROI opportunities for social media and support resort strategies to drive online revenue/advance purchase

• Coordinate and oversee content crew team members to produce, label, upload and utilize high quality photo, video, written pieces for social media and web channels to track deliverables for reporting and managing purposes

• Create and update resort social media brand guidelines, media playbooks and develop influencer/brand advocate directory

• Coordinate with Athlete manager to capitalize on Olympians/resort athletes as online ambassadors

• Coordinate with guest service teams while monitoring social media inboxes and public pages to provide high touch, on-brand customer service responses and share insights with management to create a more positive guest experience

• Assess guest experience to understand trending conversations, including but not limited to high volume feedback during key sales and operational periods, identify negative trends impacting guest services

• Compile trend and social channel performance reports to evaluate content that resonates with our audiences and aligns with our brand and strategy. Compile campaign resorting as needed with insights around department and resort KPIs and potential ROI

• Assist on influencer/brand advocate hosting responsibilities including identifying/pitching hosting opportunities, responding to hosting requests, working with contracts for hosting opportunities, planning, and finalizing hosting itineraries, onsite hosting duties and follow up reporting (including identifying ROI opportunities)

• Collaborate with Alterra Mountain Company to create social channel audits in relation to overall performance, compliance with AMC partner contracts and Ikon. Become familiar with Ikon brand guidelines

• Compliance with all company policies and procedures as well as any regulatory requirements

• Other duties as assigned

REQUIRED QUALIFICATIONS

• Paid experience within social media, communications, content management required

• Degree in Digital Communications, Social Media, and/or Communications preferred

• Ability to manage different personalities and expectations of SSRC departments and staff, influencers and guests

• Skill to creatively share the Steamboat Dream via social platforms

• Knowledge of social tracking and auditing required

• Proficiency in key social platforms (including but not limited to) Sprout Social, Airtable, ClickUp, Adobe Analytics, CapCut, Canva, and Adobe Creative Suite

• Proficiency in editing tools, Adobe Suite, Basic Photoshop and InDesign skills preferred

• Ability to keep cool during crisis situations, critical timeframes and fast-changing situations

• Flexibility to work outside traditional business hours (including evenings, weekends and holidays)

• Creative writing, photography and videography experience preferred

• Skiing/Riding at minimum of intermediate level required

• Ability to manage multiple tasks/projects simultaneously

• Drive to produce creative, innovative and interesting content

• 2 years of previous work history/education required

• Communicate clearly in English, both verbal / non-verbal, and written

• Interact and maintain positive relationships with guests, co-workers and management consistent with Steamboat Ski and Resort Company's Service Excellence standards

• Must have valid driver's license without limitations or restrictions and meet company's insurability standards

EDUCATION REQUIREMENTS

• High school diploma or GED equivalent

The base salary range below represents the low and high end of the Steamboat Ski and Resort Corporation salary range for this position. Actual salaries will vary and may be above or below the range based on a range of factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Steamboat Ski and Resort Corporation total compensation package for employees. Other rewards may include short-term and long-term incentives.

Steamboat area base hourly pay range: $24.00- $28.00 per hour

PHYSICAL REQUIREMENTS

• Must be at least 18 years of age

• Communicate clearly in English, both verbal / non-verbal, and written

• Must be able to ski and ride at an intermediate ability or above

• Able to work in a variety of conditions, including outdoor and variable weather

• Must be able to carry video/photo equipment up to approx.. 30 pounds while skiing and riding

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and operate a computer and other office productivity machinery.

WORKING CONDITIONS

Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.

Hazardous Materials/Noise: The noise level in the work place is usually moderate.

This job description is not an exhaustive list of all functions and responsibilities that an employee may be required to perform in this position. Steamboat Ski and Resort Corporation and its affiliates reserve the right to modify, increase, decrease, suspend, and or eliminate any of the essential duties and/or the position in its entirety.

Application Deadline: Recruiting timelines vary by position, however, all Steamboat Ski & Resort Corporation positions accept applications for a minimum of 4 days from the posting date listed above. This position is open and still accepting applications.

This job description is not an express or implied contract, guarantee, promise, or covenant of employment for any set term or duration, or for termination only for cause.

Employment with Steamboat Ski and Resort Corporation or any of its affiliates is "at will" meaning either party may terminate the employment relationship at any time with or without cause and with or without notice.

This position is in Colorado, and the work is primarily in Steamboat Springs, CO and, as such, employment in this position is subject to the labor and employment laws of the state of Colorado.

Steamboat Ski and Resort Corporation and its affiliates are equal opportunity employers and maintain drug-free workplaces. All employees and candidates are reminded that Steamboat Ski and Resort Corporation and its affiliates adhere to all applicable labor and employment laws, and State, County, and City-specific labor and employment regulations, where applicable.