Director of Marketing and Communication

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Salary Range

$90, $165,750.00

Overview

Yale Schwarzman Center is a commons for university life where art, culinary, and wellness experiences converge to build bridges, nurture creativity, and foster kinship and belonging.

Through unexpected connections and collaborations, and inspired by the Center's architecture, artists and members of the Yale and New Haven communities engage with creativity through programming that ranges from the intimate to the grand.

Reporting to the Executive Director and partnering closely with the Deputy Director, the Director of Marketing & Communications leads the strategic vision, development, and implementation of all marketing, communications, audience engagement, and community engagement initiatives for the Schwarzman Center. This position oversees the Center's brand identity, digital presence, public relations, advertising, and community engagement strategies, ensuring alignment with Yale's mission and institutional goals.

The Director serves as a member of the Schwarzman Center's leadership team, representing the Schwarzman Center to internal and external stakeholders, including, but not limited to, University officials, the Schwarzman Center Advisory Board, and key community partners. The Director supervises both professional and student staff, manages external vendors and agencies, and oversees the Center's Visitor Services operations, including front-of-house, house management, and ticketing.

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Principal Responsibilities

Strategic Communications: Develop and implement a comprehensive marketing and communications strategy that aligns with the Center's strategic plan and advances the mission and visibility of the Schwarzman Center within Yale and beyond. Lead the ongoing development and stewardship of the Center's brand identity, ensuring consistency across all visual, written, and digital materials. Oversee the design and execution of exterior marketing initiatives, such as streetlamp banners, building banners, and other large-format installations, to enhance the Center's public presence and reinforce brand recognition on campus and in the surrounding community. Serve as a key advisor to the Executive Director and leadership team on strategic communications, positioning, and institutional messaging. Serve as a collaborative partner across Yale's communications network.Work closely with Yale's Office of Public Affairs and Communications (OPAC) to ensure alignment with University-wide communication policies, brand standards, and strategic priorities. Partner with OPAC to manage media relations, coordinate press responses, and develop effective crisis communications strategies. Convene the Communications Subcommittee of the Schwarzman Center Advisory Board.Prepare and deliver reports and presentations for the Schwarzman Center Advisory Board, University leadership, and community stakeholders.

Marketing & Public Relations: Develop and oversee annual marketing plans and budgets that drive audience engagement and participation across programs and initiatives. Manage the Center's national and regional public relations strategy, including oversight of PR agency relationships. Plan and execute advertising campaigns across print, digital, and broadcast media. Conduct and analyze audience research to inform marketing strategies and measure impact.

Digital Strategy & Multimedia:Oversee the design, content, and functionality of the Schwarzman Center website and digital platforms. Lead the Center's social media strategy, ensuring creative, consistent, and data-informed engagement; grow the Center's social media following Supervise the production of digital media content, including photography, video, and audio for web and broadcast use. Maintain the Schwarzman Center Style and Standards Guide and ensure adherence across all channels.

Community Engagement & Partnerships: Develop and implement the Center's community relations and engagement plan, fostering partnerships with area schools, cultural organizations, and service agencies. Represent the Center at citywide fairs, festivals, and partnership events. Coordinate marketing sponsorships and collaborations that strengthen the Center's civic presence.

Visitor Services & Audience Experience:Oversee Visitor Services operations, including front-of-house, house management, and ticketing, ensuring a welcoming and inclusive environment for all guests. Supervise the Audience Services Manager to align customer service, data management, and audience research functions.

Supervision & Management:Supervise professional marketing and communications staff, as well as student employees and interns. Manage external vendors, including design, PR, and media production partners. Mentor and train student staff in professional communications and marketing practices.

Required Skills and Abilities

1.Proven ability to lead strategic marketing and communications initiatives that engage diverse audiences and advance institutional goals.

2.Exceptional oral and written communication skills; demonstrated editorial expertise across print, digital, and multimedia platforms and experience with press relations, media strategy, and analytics.

3.Strong proficiency in digital tools and platforms, including Adobe Creative Suite, web CMS (Drupal or similar), CRM systems, and presentation software.

4.Demonstrated ability to manage multiple complex projects and competing priorities in a fast-paced environment with professionalism and creativity.

5.Strong leadership and interpersonal skills; ability to collaborate effectively across departments, with students, faculty, staff, and community partners.

Preferred Skills and Abilities

Master's degree preferred. Experience in arts, culture, or higher education settings. Demonstrated success in brand development, digital strategy, and multimedia production. Experience managing PR agencies and supervising cross-functional teams.

Principal Responsibilities

STRATEGIC COMMUNICATIONS
• Work with Office of Public Affairs & Communications (OPAC) to develop and execute an institutional communications plan that supports the mission of the Schwarzman Center in the context of Yale's strategic goals both internally and externally.
• Create written/digital materials that articulate the artistic vision and mission of the Schwarzman Center, and advance its goals through programs and initiatives, special events, donor cultivation, and stewardship.
• Oversee quality, accuracy, and standards of messaging for all content.
• Ensure brand consistency (visual identity, voice, style) across print materials and electronic platforms. MARKETING & PUBLIC RELATIONS
• Develop and execute an annual strategic marketing plan to promote, and foster meaningful engagement through performances, projects, and events with visiting artists; undergraduate, graduate, and professional students; faculty; and the broader university and New Haven community.
• Develop and execute all media strategies and press communications, building and maintaining positive relationships with national, regional, and local media, and with key campus stakeholders.
• Oversee and analyze regular market research of the Schwarzman Center audience members to assess usage, satisfaction, and demographic/psychographic profiles, and refine strategies accordingly.
• Monitor University social media assets and support effective response strategies in these and other circumstances as appropriate. PUBLICATIONS & MULTIMEDIA
• Serve as writer, editor, and production coordinator of the Schwarzman Center program content and online communications, overseeing graphic design, image selection, editing and proof reading, approvals, printing/production, and delivery.
• Work closely with artistic and other key staff to ensure the integrity and timely approval of copy and other content including donor reports and presentations.
• Produce multimedia content that supports both institutional and programmatic marketing
• Maintain Schwarzman Center Style and Standards Guide. SUPERVISORY
• Supervise Audience Services Manager to align data management with market research and analysis, and to ensure high standards of customer service via Box Office and Front of House team.
• Oversee the work of design and public relations agencies and other outside vendors as necessary.
• Supervise Marketing and Communications staff members, as well as student staff, as the team grows.
• Supervise, mentor, and train students in internships and professional work assignments. Other duties as assigned. Required Education and Experience Bachelor's degree and 8 years professional experience in marketing and/or communications, or equivalent combination of education and experience. Skills and Abilities Strong demonstrated ability to collaborate effectively and flexibly with a large number of faculty, staff, students, interns, community members, guest artists, and other professionals representing a wide diversity of personalities and cultures. Outstanding oral and written communication skills. Proven editorial skills across multiple media such as print, web and social media. Strongly proven ability to manage and prioritize complex work load in a calm and professional manner. Demonstrated ability with press relations, including local, national, print, online and broadcast media campaigns. Demonstrated skills in areas such as training staff for media events and multimedia projects, as well as analyzing website and social media metrics. Ability to work nights and weekends when required.

Job Posting Date

12/02/2025

Job Category

Professional

Bargaining Unit

NON

Compensation Grade

Administration & Operations

Compensation Grade Profile

Senior Manager; Senior Program Leader (P6)

Time Type

Full time

Duration Type

Staff

Work Model

Location

168 Grove Street, New Haven, Connecticut

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

Health Requirements

Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy.

Posting Disclaimer

Salary offers are determined by a candidate's qualifications, experience, skills, and education in relation to the position requirements, along with the role's grade profile and current internal and external market conditions.

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the position. Employees will be assigned specific job-related duties through their hiring department.

The University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and seeks to attract to its faculty, staff, and student body qualified persons from a broad range of backgrounds and perspectives. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual's sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale's Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Note

Yale University is a tobacco-free campus.