Marketing Manager, Strategic Accounts

2 weeks ago

Westlake, Ohio, United States Virbac Full time

Experiencing together a unique human adventure

Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.  

The Marketing Manager for Strategic Accounts is a pivotal role aligning Marketing strategies with the unique needs of Strategic Accounts (SAs) The ideal candidate for this role requires a delicate balance of strategic thinking, project management, tactical execution, and strong interpersonal skills.

Reports to: Market Director, PetCare
Location: Westlake Texas.

Key Responsibilities:

Serve as Marketing Liaison

  • Act as the primary contact between the Strategic Accounts (SA) team and marketing ensuring alignment on customer activation strategies

  • Work directly with relevant Strategic Account contacts (Marketing, Training, Home Delivery, etc.) to align on programs to ensure the execution ladders up to brand and account strategies

  • Attend Vetcove meetings, voicing Strategic Account marketing needs

  • Attend high-priority Strategic Account customer meetings to represent marketing and the initiatives this role is leading

  • Work with the Digital team to coordinate webinar follow-ups, customer journeys, and tasks within Comet.

  • Collaborate & develop corporate account initiatives focused on home delivery

Strategic Planning

  • Collaborate with the SA team to develop account-specific marketing plans that drive growth of Virbac brands within corporate clinics and shelters

  • Develop and implement Plan of Action (POA) strategies to be deployed by field teams in corporate clinics.

  • Annual Marketing Calendar: Develop a comprehensive calendar to align with SA goals.

  • Understand Marketing Development Funds (MDF) inclusive of tracking and utilization, with a focus on maximizing ROI.

Additional Considerations:

  • Project Management: Demonstrated strong project management skills, including planning, coordination, and timely delivery of cross-functional initiatives.

  • Data Analysis: Utilize data and analytics to measure the impact of marketing initiatives and make data-driven decisions.

  • Budget Management: Work within budget constraints to optimize resource allocation.

  • Relationship Building: Foster strong relationships with key stakeholders, including the SAM/, corporate marketing, and agencies.

  • Adaptability: Stay updated on industry trends and be prepared to adapt to changing market conditions.

  • Communication Skills: Effectively communicate complex ideas to diverse audiences, both written and verbally.

  • Problem-Solving: Identify and address challenges proactively, finding creative solutions.

Requirements:

  • Minimum of 4-6 years of Marketing experience with a B2B focus

  • Animal Health experience is valued but not required

  • Undergraduate degree required w/ MBA preferred

  • Role located in the Dallas-Fort Worth area (Westlake, TX). Must either be local to the DFW area or willing to relocate (relocation assistance may be available)

  • Hybrid work environment with requirement of 3 days in the office (Tues - Thur)

  • Work travel 10% - 15% but will vary throughout the year:

Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension. Joining Virbac means joining dynamic teams ambitious for success. Add Your Talent to Ours

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