Senior Marketing Manager

We are seeking an experienced Senior Marketing Manager with deep expertise in marketing automation, CRM, lifecycle marketing, and customer journey optimization. This role is perfect for a data-driven marketer who can build, refine, and scale retention and acquisition programs across email, SMS, and web.

This leader will also play a key role in improving our website experience and SEO performance, ensuring patients have a seamless, intuitive digital journey and accurate, up-to-date content across all locations and service lines.

This is a high-impact, cross-functional role supporting growth, engagement, and the overall digital experience across a multi-location healthcare organization.

Responsibilities:

Marketing Automation & CRM (Primary Focus)

-Lead the strategy and execution of omni-channel lifecycle programs (email, SMS, appointment reminders, reactivation, onboarding).

-Build and optimize customer segments using CRM and behavioral data to personalize communication and maximize conversions.

-Develop automated journeys to retain existing patients and acquire new ones, collaborating closely with Operations, Call Center, and Digital teams.

-Manage and improve core marketing automation platforms (e.g., Iterable, Dynamics, HubSpot, Salesforce Marketing Cloud, Marketo).

-Monitor channel performance, deliverability, opt-outs, and engagement metrics; identify opportunities to optimize cadence, content, and targeting.

Customer Journey & Experience

-Map, analyze, and enhance end-to-end customer journeys, removing friction and identifying opportunities to increase booking rates and follow-through.

-Partner with internal stakeholders to ensure consistent patient communication across digital, call center, and in-office touchpoints.

-Use behavioral insights and data to improve conversion paths throughout the lifecycle.

Website, UX, & SEO (Expanded & Enhanced)

-Own the strategy and optimization of key website journeys to support patient acquisition and retention.

-Collaborate with digital teams, IT, and SEO vendors to enhance site architecture, navigation, landing pages, and multi-location pages.

-Oversee ongoing content updates to ensure accuracy, consistency, and strong UX across brand, service, and location pages.

-Improve technical and on-page SEO performance, including metadata, schema, headings, and keyword alignment.

-Leverage analytics (GA4, GSC, heatmaps, CRO tools) to identify drop-offs, run A/B tests, and propose UX enhancements that support stronger conversion rates.

-Ensure that web content aligns with marketing campaigns, customer journeys, and patient communication strategies.

Content & Creative Collaboration

-Translate marketing strategy into compelling creative briefs for digital campaigns, landing pages, and automated journeys.

-Maintain consistent brand voice and messaging across channels.

-Partner with Creative and Digital teams to develop high-performing campaign assets.

Analytics & Optimization

-Own KPI tracking for CRM, SMS, email, and web performance.

-Create and maintain dashboards, analyze trends, and present insights to leadership.

-Use data to guide decision-making around segmentation, content, cadence, UX, and SEO.

Qualifications

-6–10+ years of experience in digital marketing, CRM, lifecycle marketing, or marketing automation.

-Hands-on experience with marketing automation and CRM platforms (Iterable, Dynamics, HubSpot, Salesforce, Marketo, etc.).

-Strong knowledge of customer journeys, segmentation, and lifecycle strategy for retention and acquisition.

-Demonstrated experience improving website UX, content accuracy, and SEO performance.

-Familiarity with analytics and testing tools (GA4, Search Console, Looker, Tableau, Hotjar, Optimizely, etc.).

-Excellent project management and cross-functional collaboration skills.

-Strong communication skills with experience working across Operations, IT, Digital, and external vendors.

-Experience in healthcare, multi-location retail, or service industries preferred.