Director of Paid Media

7 hours ago

Remote, Oregon, United States Fitt Talent Partners Full time

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We're filling this role for a client, a sports nutrition company.

Job Description

We're looking for a remote Director of Paid Media to own the end-to-end paid media strategy that fuels our growth. This is a high-impact role leading a 7-figure monthly ad spend with precision, where you'll be responsible for scaling new customer acquisition, unlocking new funnels, and driving world-class creative performance. If you thrive at the intersection of strategy, analytics, and creativity, this is your chance to make a massive impact.

Responsibilities

  • Budget Forecast and Management

    • Forecast budget allocation per channel and funnel based on efficiency targets and scale goals.

    • Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation.

    • Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.

    • Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities.

  • Paid Media Channel Ownership & Optimization

    • Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels.

    • Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics.

    • Lead a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts.

  • Creative Performance Leadership

    • Own the weekly performance analysis for the creative testing framework, aimed at finding new winners and scalable angles.

    • Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC.

    • Lead Creative Strategists to drive data-backed creative iterations, leveraging direct response principles and consumer psychology.

  • Funnel Performance Analysis

    • Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets.

    • Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements).

    • Collaborate with CRO to design and deploy A/B tests improving core metrics: Margin, CAC, Subscription Rate, PpV, and AOV.

  • Process & System Development

    • Design and document cross-functional workflows linking creative, forecasting, and unit economics for acquisition goals.

    • Maintain up to date SOPs for all creative and media buying processes, including optimization rules, scaling protocols, and campaign setup.

    • Implement continuous process improvement to ensure speed, scalability, and quality in execution.

What You Bring

  • 7+ years of experience in Paid Media, with proven success in scaling DTC brands.

  • Deep expertise in Meta Ads and Google Ads; familiarity with TikTok and emerging platforms is a plus.

  • Strong analytical skills with experience managing budgets at $1M+/month.

  • Proven track record of unlocking and scaling new acquisition funnels.

  • Experience leading creative strategy, testing frameworks, and performance optimization.

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