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marketing director

2 weeks ago

United States Welfare Restaurant Corporation Full time

Position Summary

The Director of Sales & Marketing is responsible for designing and executing a multi-brand growth strategy that drives 8–10% annual revenue increase, strengthens local market share, and unifies Gastronomica's brands under a compelling, community-driven identity.

This leader will blend B2C brand strategy with B2B revenue generation through events, partnerships, and catering while managing all aspects of digital marketing, sales analytics, and brand performance.

Key Responsibilities

1. Strategy & Growth

Develop and implement a 12–18 month multi-unit sales & marketing strategy aligned with corporate revenue targets.

Identify growth opportunities in new markets, delivery, and events to increase total sales by 8–10% annually.

Design campaigns integrating digital, social, influencer, and community marketing with ROI accountability.

Oversee brand positioning and storytelling ensuring consistency across 4 ( to 6) restaurant concepts.

2. Sales Performance & Analytics

Build and manage a sales forecasting model tied to monthly, quarterly, and annual revenue goals.

Partner with Operations and Finance to align marketing spend with EBITDA and unit P&L performance.

Optimize CRM and loyalty platforms to increase customer retention by 15%+ (aligned with NRA 2025 trends).

Lead cross-functional promotional calendars driving incremental traffic and average check lift.

3. B2B & Event Revenue

Expand B2B partnerships (corporate events, catering, tourism alliances) contributing at least 10–15% of total group sales.

Negotiate local collaborations with hotels, tour operators, and community organizations to expand brand visibility.

4. Team Leadership & Culture

Lead, coach, and develop a marketing and sales team (4–6 FTEs) fostering accountability and creativity.

Collaborate with HRBP and Operations to create training programs for sales execution and guest engagement.

Instill a culture of data-driven decision-making and psychological safety across departments.

5. Brand Development & Guest Experience

Elevate Gastronomica's voice as the "Locals for Locals, the most cuban experience" cultural hub in Miami.

Integrate customer analytics and sentiment tracking (NPS, online reviews, survey data) to inform experience improvements.

Drive initiatives that enhance Guest Lifetime Value (LTV) and reduce acquisition cost (CAC).

Key Performance Indicators (KPIs)

Domain

KPI Metric

Target 2026

Revenue Growth

YoY Group Sales Growth

+8–10%

Customer Retention

Repeat Customer Rate

15%

Marketing ROI

Marketing Spend ROI

4.5x–6x Return

Brand Awareness

Brand Recall & NPS

NPS higher 70

B2B Channel Growth

Corporate/Event Sales Share

10–15% of total revenue

Digital Engagement

Social CTR / Conversion Rate

+20% YoY

Labor Productivity

Sales per Labor Hour

5%

EBITDA Contribution

EBITDA Margin Improvement

+2–3% YoY

Job Qualifications

Experience

8–12 years in Sales, Marketing, or Brand Management within hospitality, multi-unit restaurants, or lifestyle brands. Proven success managing multi-location P&L and team leadership.

Education

Bachelor's in Marketing, Business, or Hospitality Management. MBA or certification in Digital Marketing / Revenue Management preferred.

Technical Skills

CRM (Salesforce, SevenRooms, Paycom), digital marketing analytics (GA4, Meta, Yelp, 7rooms, Suite), data visualization (Power BI / Tableau).

B2B Expertise

Experienced in corporate sales partnerships, tourism collaboration, and catering/event revenue growth

B2C Expertise

Proven record in customer loyalty programs, digital storytelling, and community-driven marketing campaigns.

Mindset

Data-driven, innovative, and customer-obsessed; thrives in fast-paced, growth-oriented environments.

Job Qualifications

Experience

8–12 years in Sales, Marketing, or Brand Management within hospitality, multi-unit restaurants, or lifestyle brands. Proven success managing multi-location P&L and team leadership.

Education

Bachelor's in Marketing, Business, or Hospitality Management. MBA or certification in Digital Marketing / Revenue Management preferred.

Technical Skills

CRM (Salesforce, SevenRooms, Paycom), digital marketing analytics (GA4, Meta Suite), data visualization (Power BI / Tableau).

B2B Expertise

Experienced in corporate sales partnerships, tourism collaboration, and catering/event revenue growth

B2C Expertise

Proven record in customer loyalty programs, digital storytelling, and community-driven marketing campaigns.

Mindset

Data-driven, innovative, and customer-obsessed; thrives in fast-paced, growth-oriented environments.