Demand Generation Manager

At NAVEX, we're making the world a better place. A safer place. A more ethical place. A place where anyone, anywhere can have a voice. That's a serious impact.
As our Demand Generation Manager, you will join our fast-paced team responsible for marketing NAVEX software solutions to existing customers and new audiences. You will execute on the demand generation strategy to create new leads and contribute directly to sales pipeline. You are skilled in all demand generation disciplines, including integrated campaign planning and execution, channel strategy, persona-oriented and funnel-stage messaging, email design, calls to action, lead nurturing, lead scoring, A/B testing, campaign ROI and performance analysis, attribution, and response optimization.   

Your expertise and effectiveness in this role will directly influence our revenue achievement and ensure great customer experience. You will help expand the use of NAVEX tools and promote opportunities for corporate social innovation.

At NAVEX, you will work in a hybrid role and thrive alongside an engaged and collaborative team invested in supporting your success
What you'll get:

• Career growth. With market-leading training, an opportunity to learn and experiment with AI, and an unwavering commitment to owning your career plan, you can grow your career to new heights.
• Real rewards. We offer competitive and transparent pay practices, top-of-the-range wellbeing programs, and brilliant opt-in benefits. Because we believe companies should offer more than just a salary.
• Meaningful purpose. Our products and solutions have real-life impact on people and organizations across the globe. Our innovations make a difference.
• Life flexibility. We want you to bring your best self to work every day. We understand that you can only do that with quality time to care for yourself, your loved ones and your community.
• An inspiring culture. Find yourself surrounded by leaders that care, invested teammates, and like-minded groups where you'll feel at home.
• Industry leadership. Play your part in a fast-growing organization known for excellence, profitability, and stability.

What you'll do:

• Define, plan, and deliver innovative, multi-channel, and results-driven campaigns that use optimal, modern marketing concepts and tools
• Own and define KPIs that are meaningful, measurable, and meet quarterly demand generation goals for both lead creation and pipeline contribution
• Work cross-functionally with other teams to help guide the portfolio of integrated, multi-channel marketing programs
• Measure, track, and report at a campaign and tactic level, providing analysis, insights, and recommendations for future campaigns programs and adjustments to existing campaigns as appropriate
• Drive alignment between global sales and marketing teams to ensure the latest content and messaging is being used and adapted
• Identify new optimization tests, growth opportunities, and areas for additional investment in time and money
• Stay on top of GRC industry trends and best practices and frameworks, as well as marketing trends and best practices, to support customer growth
• Advance NAVEX's goals and operational effectiveness by learning and using AI-based tools

What you'll need:

• A bachelor's degree in marketing or other related field
• 6+ years' experience creating and executing global demand generation campaigns, including copywriting, channel strategy, advertising, email marketing, webinar production, and more
• Hands-on experience running end-to-end marketing campaigns, familiarity with the GRC space is a plus
• Proficiency with and a strong understanding of other marketing technologies, including Marketing Automation tools (Marketo, Eloqua)
• Strong quantitative and analytical skills with an interest in translating data into actionable change
• An excellent track record for constantly optimizing various programs and testing new ways of execution
• Effective organizational skills with the ability to prioritize and maintain good judgment in a fast-paced environment
• A collaborative and team-player mentality, while also able to work autonomously
• Extraordinary ability to project manage individual tasks and priorities while being held accountable to a global team's processes and workflows
• Ability to see the big picture view of our marketing strategy
• The desire to learn, explore and experiment with AI tools
• A commitment to ethical and inclusive use of AI in our hiring and workplace practices
• Ability to drive results through your job competencies of decision making, marketing strategy and project management while leveraging NAVEX's core values

Our side of the deal:

• We believe everyone deserves to see their path forward, and the steps in place to achieve their career and financial goals.
• The starting pay range for this role is $80,000+ per annum.
• Pay progression based on your performance.

We're committed to helping you thrive in all aspects of your life. Our pay programs are just one element of this. Check out NAVEX's career page to find out more information.

We're an equal opportunity employer, including all disability and veteran status.