Senior Director, Portfolio Management Renewals

Senior Director, Portfolio Management – Renewals & Relicensing

Job Summary:

Lead strategic initiatives and operations to drive brand performance and Choice market share. Oversee key functional areas, including Relicensing, Renewals, and Portfolio Management. Ensure revenue goals and retention targets are met while focusing on net unit and net revenue growth. Apply operational collaboration across the enterprise to improve KPIs such as voluntary retention rate and contract deal value. Collaborate with senior leaders to align with corporate objectives and implement multi-year initiatives to optimize financial performance and brand growth.

Primary Duties & Accountabilities:

• Owner & Portfolio Strategy:

  • Develop and lead strategic management of brand portfolios and renewal/relicensing processes to drive growth and deal value.

  • Collect and apply field intelligence to inform retention and growth strategies.

  • Collaborate with Finance and cross-functional teams to ensure alignment with retention and incentive programs.

• Renewals & Relicensing:

  • Create and execute a multi-year retention roadmap to achieve net unit growth and deal value targets.

  • Oversee relicensing and renewal processes for Core & Extended Stay properties, ensuring compliance and revenue optimization.

• Data Analysis & Insight:

  • Lead analytical capabilities to implement data-driven decision-making.

  • Partner with IT to enhance tracking and measurement systems.

• Cross-Functional Collaboration:

  • Engage proactively with Development, Franchise Performance, Brand Leadership, and Segment Leadership.

  • Represent the department on committees and task forces related to hotel lifecycle and CRM initiatives.

Required Qualifications:

• Education:

  • Bachelor's degree in Business, Hospitality, or related field, or equivalent combination of education and work experience.

  • Additional certifications in Sales or Real Estate are preferred.

• Experience:

  • Minimum 10 years in the hospitality industry, with at least 5 years in a corporate director-level role.

  • Experience in franchise negotiations and team leadership required.

• Skills:

  • Strong financial acumen and advanced Excel/PowerPoint skills.

  • Proven ability to mentor and coach teams, negotiate with franchisees, and manage complex projects.

  • Excellent communication and relationship-building skills.

  • Ability to travel and represent the department at corporate and industry events.

Salary Range

The salary range for this position is $148,345 - $186,379 annually, plus commission, as well as annual awards of Choice Hotels International common stock through Choice's Long-Term Incentive Plan (LTI Plan).

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice's Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice's Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver