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Product Marketing Director
2 weeks ago
Eightfold was founded with a vision to solve for employment in our society. For decades, the connection between individuals and opportunities has been based on who they are and their network's strength vs. their potential. Eightfold leverages artificial intelligence to transform how to think about skills and capabilities for individuals and how jobs and career decisions are made. Eightfold offers the industry's first AI-powered Talent Intelligence Platform to transform how organizations plan, hire, develop and retain a diverse workforce, enabling individuals to transform their careers.
To date, Eightfold AI has received more than $410 million in funding and a valuation of over $2B from leading investors to further our mission of finding the right career for everyone in the world. If you are passionate about solving one of the most fundamental challenges of our society - employment, working on hard business problems, and being part of an amazing growth story - Eightfold is the place to be
About The Role
The Eightfold product marketing team is looking for a talented and passionate product marketer to join our team and lead the marketing efforts for several strategic and fast-growing product lines.
This role will be responsible for using market research and insight to influence product roadmap and creating compelling product messaging and positioning that resonates with target audiences and differentiates Eightfold in the market. This individual will develop and execute go-to-market strategies for new product launches and associated GTM enablement to ensure our customer-facing teams are informed and set up for success
Responsibilities
- Drive the creation of sales enablement materials, including presentations, and sales collateral, to support the sales team in their efforts.
- Collaborate with the demand generation team to develop integrated marketing campaigns that drive awareness, engagement, and demand for products.
- Participate in the creation and delivery of webinars, external presentations, roundtables, and public events.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Partner with product management to influence product roadmap decisions based on market insights and customer feedback.
- Develop customer personas and use cases to inform product messaging, targeting, and positioning.
- Track and measure the effectiveness of product marketing initiatives and iterate based on insights and data.
- Help lead and support functional marketing initiatives such as industry events, internal training and kick-offs, and additional initiatives.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 10+ years of experience in product marketing, preferably in the (SaaS) or HR technology industry.
- Proven track record of developing and executing successful go-to-market strategies for B2B products.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable recommendations.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling.
- Experience working cross-functionally with product management, sales, and marketing teams.
- Self-starter with the ability to thrive in a fast-paced, dynamic environment.
We are a team of self-starters who excel in their fields. We believe in giving you responsibility, not a task. We want you to have ownership and pride in your work and see your work's positive impact on your colleagues, our customers, and the world. We believe in providing transparency and support so you can do the best work of your career.
Hybrid Work @ Eightfold:
We embrace a hybrid work model that aims to boost collaboration, enhance our culture, and drive innovation through a blend of remote and in-person work. We are committed to creating a dynamic and flexible work environment that nurtures the collaborative spirit of our team. Starting February 1, 2024, employees residing near Santa Clara, California, or our Bangalore and Noida offices in India will return to the office twice a week.
provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability.
Experience our comprehensive benefits with family medical, vision and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions.
- The base salary range below is provided for pay transparency. Base pay is only one piece of our total compensation package as this role may be eligible for bonuses and equity awards. Compensation varies depending on a number of factors including qualifications, skills, competencies, and experience. Zones are determined by location.
Zone A: Base Salary Range: $163,500 to $218,000
Zone B: Base Salary Range: $140,250 to $210,000
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