Director of Content Strategy

DEPARTMENTDIRECT REPORT(S)Marketing & CommunicationsSocial Marketing Strategist, Staff Writer, 
Multimedia DesignerTRAVEL REQUIREDLOCATION15%Remote – East Coast PreferredTERMSALARYFull-Time$120,000-$135,000

ABOUT SHATTERPROOF 
Shatterproof was founded in 2013 to fill the gap for a well-funded, national, coordinated 
effort to reverse the course of the addiction health crisis, with the singular goal of ending 
the devastation addiction is causing our families. We know there are science-based 
solutions that can prevent and treat this disease, and we are committed to what research 
has proven to be effective. We have identified three priority pillars: transforming addiction 
treatment, ending addiction stigma, and educating and empowering communities.

Transforming Addiction Treatment: Shatterproof is transforming the U.S. healthcare 
system for the more than 40 million Americans living with a substance use disorder (SUD). 
Like anyone suffering from a disease, those with this disease deserve access to treatment 
that is based on science, complemented by a supportive recovery community, both free 
of shame and stigma. Removing barriers to lifesaving treatment is a core mission focus 
of Shatterproof.

Ending Addiction Stigma: Shatterproof's National Stigma Initiative replicates the success 
of other transformational social movements — such as HIV/AIDS activism, cancer 
awareness, and marriage equality — in catalyzing the change needed to create a more 
tolerant, more compassionate, and healthier future. We are committed to creating 
solutions that are adept at changing attitudes and behaviors and ultimately closing SUD 
treatment gaps and health inequities for historically disadvantaged populations who 
experience compounded discrimination and bias.

Supporting and Empowering Communities: Shatterproof is committed to educating and 
empowering our families and communities nationwide by providing supportive and 
evidence-based resources related to prevention, treatment and recovery from addiction.

Learn more in our 2024 Return on Investment Report.

About the Role
The Director of Content Strategy leads Shatterproof's storytelling and content ecosystem 
across organic digital and owned platforms. Reporting to the Vice President of Marketing & 
Communications, this role is responsible for shaping and executing the organization's 
editorial and content strategy — ensuring that every message, campaign, and story 
reinforces Shatterproof's mission, brand, and values.
This leader will oversee content planning, social strategy, writing, and creative production, 
guiding a multidisciplinary team to deliver cohesive, data-driven narratives that engage 
audiences, elevate our leaders' voices, and advance organizational goals.

Key Responsibilities
Content Strategy & Leadership

• Develop and implement Shatterproof's integrated content strategy across digital, 
social, and print channels.

• Lead and mentor a creative team (social, writing, design) to produce high-quality, 
cohesive, and mission-aligned content.

• Build and manage a comprehensive editorial calendar that integrates campaigns, 
policy milestones, cultural moments, and brand storytelling.

• Collaborate with internal teams to ensure content reflects Shatterproof's strategic 
priorities and amplifies impact across programs, development, and policy.

• Ensure all content aligns with brand standards, voice, tone, and messaging 
framework.

• Foster a collaborative, high-performance creative culture that balances storytelling, 
innovation, and accountability.

Social & Digital Content

• Oversee organic social media strategy and execution (through the Social Marketing 
Strategist), ensuring alignment with campaign and organizational goals.

• Guide content development for Shatterproof's priority platforms — including 
LinkedIn, TikTok, Meta properties, and YouTube — driving growth, engagement, and 
community building.

• Partner with internal stakeholders including the Direct Response Director to align 
content with email, web, and paid strategies.

• Ensure all digital content reflects data-driven insights and best practices for 
audience engagement and accessibility.

Editorial & Storytelling

• Oversee the production of blogs, reports, newsletters, and web content that clearly 
communicate Shatterproof's mission and impact.

• Work closely with the Staff Writer and Multimedia Designer to translate complex 
information — including data and research — into compelling and accessible 
narratives.

• Contribute directly to content creation and production as needed, including writing, 
editing, or managing assets during key campaigns, high-volume periods, or rapidturnaround moments.

• Ensure all website content, statistics, and references are regularly reviewed and 
updated to reflect the latest evidence-based data.

• Partner with internal subject matter experts to ensure accuracy, relevance, and 
consistency in all materials.

Executive Visibility 

• Support the Vice President of Marketing & Communications in executing 
Shatterproof's executive visibility efforts, ensuring leadership communications 
reflect organizational priorities and brand voice.

• Draft and edit LinkedIn posts, blogs, talking points, and other written materials on 
behalf of the CEO, and senior executives as needed.

• Coordinate content and creative support for executive presentations, speaking 
engagements, and organizational announcements.

• Partner cross-functionally to ensure executive messaging is consistent across 
internal and external channels.
Measurement & Insights

• Establish and track KPIs for content performance, including engagement, reach, 
and conversions.

• Produce monthly and quarterly reports summarizing key insights and 
recommendations for optimization.

• Continuously refine content strategy based on analytics, testing, and emerging 
digital trends.

Qualifications

• 6–10 years' experience in content strategy, editorial management, or digital 
storytelling, ideally within a mission-driven or public health organization.

• Proven success leading cross-functional creative teams and managing content 
production across multiple platforms.

• Exceptional writing and editing skills with the ability to translate complex issues, 
research and data into accessible, emotionally resonant stories.

• Strong understanding of digital and social media best practices, content analytics, 
and audience engagement strategies.

• Experience managing creative workflows, editorial calendars, and brand standards.

• Demonstrated ability to use content to drive measurable impact — awareness, 
engagement, and conversion.

• Familiarity with SEO, accessibility, and analytics tools (Google Analytics, Sprout 
Social, etc.).

• Experience using Airtable (or similar project management and content planning 
tools) to manage workflows, editorial calendars, and cross-departmental 
collaboration preferred

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