eCommerce Analytics

Job Description:

General Mills is accelerating our eCommerce growth — and we're looking for a strategic, data-driven leader to help us measure, understand, and drive performance across our most important brands and customers.

As the eCommerce Analytics & Insights Manager, you'll lead analytics and insight initiatives that influence business decisions across brands, customers, and channels. You'll dive deep into data, connect insights to business impact, and shape how we measure success across key eCommerce performance levers — including Sales & Market Share, Search, Assortment & Availability, Content, Pricing & Promotion, Retail Media, and Shopper Behavior.

This role blends strategic leadership and hands-on analytics execution — ideal for someone who can move fluidly between pulling data, building stories, and influencing senior leaders.

What You'll Do

• Lead eCommerce Performance Measurement & Insights
• • Lead the eCommerce performance narrative for our US business – connecting business results to the trends and drivers behind them
• Turn complex data from multiple sources into compelling, insight-driven stories that help leaders, brands, and customer teams shape strategy, execution, and growth
• Work with analytics partners in the US and India to deliver accurate, automated, and actionable data and insights
• Advance eCommerce Analytics Capabilities
• • Partner with enterprise and external partners to push the boundaries of how we measure eCommerce performance and improve our analytic tools
• Identify analytics and measurement capability gaps and help lead initiatives to close them
• Help Build the Future of eCommerce Measurement
• • Serve as subject matter expert for eCommerce KPIs, analytic frameworks, data, and tools
• Coach and train teams across the business to better use eCommerce data and analytics to shape strategy and execution
• Help evolve the General Mills eCommerce measurement playbook and reporting ecosystem

What You'll Bring

• Expertise in eCommerce analytics, KPIs, and the digital shelf, with the ability to connect metrics to business outcomes
• Strong analytical acumen — skilled at framing business questions and able to synthesize complex data from multiple sources, structure it into a clear analytic frameworks, and translate into actionable insights and recommendations
• Experience with syndicated and eCommerce data sources (e.g., Nielsen, Scintilla, Circana, Profitero, Stackline, Stratum) and retail media performance measurement
• Strategic thinker with the ability to simplify, influence senior stakeholders, and partner across cross-functional teams
• Hands-on, detail-oriented approach — comfortable diving into data while leading and coaching others in analytics best practices.
• Excellent communication and presentation skills with a knack for turning insights into compelling stories that enable confident decision-making
• Curiosity, creativity, and a bias for action — continuously seeking to improve measurement, analytics, and business performance
• A collaborative spirit and the ability to work effectively in a matrixed organization

Minimum Qualifications

• Bachelor's degree
• 4+ years of relevant experience in eCommerce, digital analytics, insights, or performance marketing analytics
• Experience with syndicated, retailer, digital shelf, and retail media data and platforms (e.g. Nielsen, Scintilla, Circana, Amazon Brand Analytics, Profitero, Stackline, 84.51 etc.)
• Strong understanding of retail and digital performance metrics, KPIs, and frameworks
• Proven ability to analyze, synthesize, and interpret data from multiple sources
• Strong storytelling and communication skills, with experience influencing senior stakeholders through data-driven narratives
• Advanced proficiency in Excel and PowerPoint; experience with data visualization tools (e.g., Tableau)
• Strong attention to detail, quality, accuracy, and timeliness in delivering insights

Preferred Qualifications

• CPG or CPG retailer experience
• Experience leading cross-functional analytics initiatives (e.g. developing analytic frameworks, building measurement & reporting capabilities)
• Comfortable forming clear, actional recommendations from imperfect or incomplete data
• Hands-on experience with data modeling tools (e.g. SQL) and predictive analytics/forecasting
• Demonstrated collaboration and influence skills in a matrixed, cross-functional environment

Additional Considerations

• International relocation or international remote working arrangements (outside of the US) will not be considered
• Applicants for this position must be currently authorized to work in the United States on a full-time basis
• General Mills will not sponsor applicants for this position for work visas

Company Overview:

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.