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Site Specialist

3 weeks ago

Stamford, Connecticut, United States Stokke Full time

About Stokke – Here We Grow:

With over eight decades of history, Stokke was founded on Norway's west coast in 1932. Deeply rooted in Scandinavian heritage, our brand is built on principles of quality, craftsmanship, and family connection. For more than 40 years, Stokke has delivered iconic and innovative solutions for children—products that are not only beautifully designed but made to nurture family bonding and support child development.

With global offices in Norway, The Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment, committed to shaping a better world through confident kids.

Take Responsibility – The Position: Site Merchant – Amazon / DTC Site Merchandiser & Content Associate

As
Site Merchandiser & Content Associate
for Amazon and DTC, you will lead the execution of our site merchandising and product content strategy across owned and third-party ecommerce platforms. You are responsible for ensuring product content is optimized, discoverable, and visually compelling—translating Stokke's premium brand positioning into meaningful digital experiences that convert.

This role works closely with cross-functional partners in Brand, Creative, Digital, and Ecommerce to ensure seasonal stories and new launches are brought to life with clarity, creativity, and commercial intent. This position is based in the U.S. and reports to the Ecommerce Director, North America.

Key Responsibilities:

Site & Channel Merchandising

  • Own daily product updates, asset refreshes, and QA checks across (Shopify) and retail/marketplace seller portals.
  • Maintain and execute the master site merchandising calendar across key seasonal and weekly drops.
  • Ensure digital touchpoints are up-to-date, on-brand, and optimized to drive conversion across DTC, dropship, and marketplaces.

Content Development & Product Storytelling

  • Translate global product launches, campaigns, and cultural moments into localized digital merchandising strategies.
  • Partner with Brand and Creative teams to build rich PDPs, PLPs, and homepages with compelling content and visual merchandising.
  • Drive continuous improvement in how content reflects Stokke's premium positioning, especially for new and hero products.

Operational Execution & Process Improvement

  • Define and optimize content operations processes and workflows across platforms and teams.
  • Identify automation and scaling opportunities to improve speed and performance in content updates.
  • Use project management tools (e.g., , Asana) to ensure on-time, on-brand, and in-full execution.

Cross-Functional Collaboration

  • Partner with Demand Planning and Customer Service to ensure site availability reflects inventory status.
  • Sync with Site Analytics and UX to run experiments and implement conversion rate optimization (CRO) initiatives.
  • Report on content effectiveness, site performance, and customer engagement using analytics insights.

Better Together – The Ideal Profile

Education Required:

Bachelor's degree in Marketing, Communications, Digital Business, or a related field.

Experience Required:

  • 5+ years of experience in ecommerce merchandising, site content management, or digital operations.
  • Proven track record of working with premium/lifestyle brands with strong online presence.
  • Hands-on experience with Shopify Plus, CMS platforms, and retail/marketplace content portals.
  • Strong project management skills with experience coordinating across global and local teams.

Special Requirements:

  • Deep passion for ecommerce and digital product storytelling.
  • Excellent attention to detail, organizational skills, and creative eye.
  • Strong written communication and visual merchandising sensibility.
  • Comfortable in a fast-paced, collaborative, and international environment.
  • Fluent in English (written and verbal); other languages are a plus.
  • Willingness to travel domestically and internationally.

Key Tools & Technologies:

  • Shopify Plus
    – DTC website management
  • Retailer & Marketplace Seller Portals
    – Product onboarding and merchandising
  • CMS platforms
    – Content updates and homepage management
  • Project Management Tools
    – , Asana
  • Analytics & CRO Tools
    – GA4, Microsoft Clarity, heatmaps
  • DAM & PIM Systems
    – For content and product data accuracy

Keep Growing – What We Offer:

At Stokke, you'll join a company where our values—Keep Growing, Take Responsibility, Pursue Excellence, and Better Together—define who we are and what we stand for. You'll benefit from:

  • An opportunity to shape the digital presence of a globally loved premium brand
  • Exposure to global launches and high-impact digital activations
  • A collaborative, design-forward workplace that values storytelling and performance
  • Competitive salary:
    $80,000–$90,000 annually
  • Opportunities for growth within a high-performing ecommerce team