Marketing Manager

3 days ago

Green Cove Springs, Florida, United States Wildeck, Inc Full time
Marketing Manager
CRM, Lead Generation & Digital Campaigns

Location: On-Site in Green Cove Springs, FL
Department: Marketing
Reports To: Vice President of Marketing
Employment Type: Full-Time / Salary

About the Role

Vac-Con is seeking a strategic and results-oriented Marketing Manager to lead data-driven marketing initiatives, with a strong focus on lead generation, nurturing, and digital campaign execution. This role requires expertise in Salesforce, HubSpot, Google Ads, and social media platforms, with a proven ability to drive pipeline growth and customer engagement through data-driven strategies.

Key Responsibilities
  • Develop and execute integrated, measurable marketing campaigns focused on lead generation, nurturing, and conversion across digital channels.
  • Develop, manage, and optimize Google Ads campaigns to drive qualified traffic and maximize ROI.
  • Oversee social media strategy and execution across platforms (LinkedIn, Facebook, X, Instagram), ensuring brand consistency and audience engagement.
  • Own and refine marketing automation workflows in HubSpot and Salesforce, ensuring seamless lead handoff to sales.
  • Analyze campaign performance and lead generation metrics to continuously improve conversion rates.
  • Ensure CRM data accuracy and tracking of marketing-related KPIs.
  • Stay current with industry trends and best practices in B2B marketing, CRM, and automation.
  • Supervision of graphic design staff member
Key Performance Indicators (KPIs)
  • Lead Generation Volume: Number of qualified leads generated monthly/quarterly.
  • Lead Conversion Rate: Percentage of leads converted to opportunities or customers.
  • Cost per Lead (CPL): Efficiency of paid campaigns, especially Google Ads.
  • Marketing Influenced Pipeline: Value of pipeline influenced by marketing activities.
  • Email Engagement Rates: Open, click-through, and conversion rates from nurturing campaigns.
  • Social Media Engagement: Follower growth, engagement rate, and referral traffic.
  • Ad Performance Metrics: CTR, CPC, and conversion rates from paid media.
  • CRM Data Accuracy: Completeness and cleanliness of lead/contact records.
Qualifications
  • 5+ years of experience in B2B marketing, with a strong emphasis on CRM, lead generation, and digital campaign management.
  • Proficiency in Salesforce, HubSpot, and Google Ads is required.
  • Proficiency with the Adobe Creative Suite including Premier (or equivalent video editing tools).
  • Hands-on experience managing social media platforms and tools (e.g., Hootsuite, Sprout Social).
  • Strong analytical skills and experience with marketing performance metrics.
  • Excellent communication and project management skills.
  • Experience working cross-functionally with sales, product, design, and analytics teams.
  • Bachelor's (or higher) degree in marketing, business, or related field.
Preferred Skills
  • Experience in the heavy equipment, automotive or vehicle upfitting / manufacturing industry.
  • Familiarity with tools like Google Analytics, LinkedIn Ads, Meta Business Suite.
  • Familiarity with Adobe Creative Suite, photography, and videography
  • Experience with video production for training, advertising, social media, and product promotion including scripting, filming, editing, and distribution across digital platforms.
  • Experience with product development and promotion, including collaboration with cross-functional teams to bring new products to market and drive awareness through targeted campaigns.

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