Manager, Activation Strategy

Manager, Activation Strategy (Campaign Execution)

The Organization: Marketing Intelligence

Latcha's Marketing Intelligence organization comprises several key roles:

• Planning: Drives campaign success through opportunity identification, competitive analysis, and strategic development across audience, channel, and creative.
• Analytics & Insights: Transforms data into actionable insights to guide client decision-making.
• Performance Reporting & Visualization: Builds and delivers optimized reporting tools that empower strategic decisions.
• Data Science: Develops predictive models and personalization strategies using advanced techniques like machine learning and NLP.
• Activation Strategy: Serves as the tactical engine of execution—bringing strategy to life through campaign deployment, workflow design, and cross-functional coordination.

About the Role

As Manager of Activation Strategy, you will lead the execution of multi-channel marketing campaigns, translating strategic plans into actionable workflows and measurable outcomes. You'll oversee campaign operations, manage a high-performing team, and ensure flawless execution across email, SMS, Social, Display, and other digital channels. This is more than a management role—it's a chance to shape how our automotive clients engage with their data and drive performance. If you're passionate about turning strategy into action and leading teams that make marketing smarter and more impactful, we'd love to hear from you.

Responsibilities

Strategic Leadership:

• Lead end-to-end execution of multi-touch campaigns based on strategic briefs.
• Develop and optimize workflows using platforms like Salesforce, Adobe Campaign, and MessageBird.
• Manage deployment calendars, QA processes, and performance metrics (e.g., inbox placement, bounce rates, engagement).

Cross-Team Collaboration:

• Partner with strategy, creative, analytics, and sales teams to ensure campaign alignment and impact.
• Educate internal teams and clients on deployment best practices and platform capabilities.

Team Leadership:

• Assemble, lead, and motivate a team of highly driven activation strategists.
• Foster a culture of innovation, learning, and data-driven decision-making.
• Cultivate a culture of continuous learning and professional growth within your team.

Project Planning and Implementation:

• Gather campaign requirements, timelines, and deliverables from stakeholders.
• Translate campaign plans into executable ongoing and one-time campaigns across multiple channels.

Qualifications

• Bachelor's degree in Analytics, Business, Statistics, Mathematics, Computer Science, Project Management, or related field.
• Successfully led a team focused on campaign deployment for a minimum of 2 years.

Required Skills

• Tool Proficiency: Expertise in marketing automation and CRM platforms.
• Familiarity with A/B testing, personalization, and dynamic content.
• Knowledge of CAN-SPAM Act requirements, including opt-out mechanisms, sender identification, and truthful subject lines.
• Must be a detail-oriented, creative thinker with excellent analytical and problem-solving skills.

Preferred Skills

• Industry Expertise: Familiarity with the Automotive, CRM, and/or Media sectors. Understanding of industry-specific challenges and opportunities.
• Quick Learning: Aptitude for rapidly grasping complex business operational concepts. Adaptability to changing environments and emerging trends.
• Business Consulting: Ability to communicate campaign deployment best practices and methodologies. Strategic thinking and problem-solving capabilities.
• Requirements Gathering Experience: Comfortable designing, documenting, and working with offshore teams to implement marketing programs.