E-commerce Marketing Manager

1 week ago

Los Angeles, California, United States Global Fashion Resource Full time

Key Responsibilities (with AI additions)

  • Strategy & Planning: Define e-commerce sales goals, develop multi-channel marketing strategies, and manage campaign budgets.
  • Digital Marketing Execution: Oversee SEO, SEM (PPC), email marketing, content marketing, and social media to attract and convert customers.
  • Website & UX: Collaborate with IT to improve site functionality, user experience (UX), and conversion rates.
  • Performance Analysis: Monitor KPIs, analyze campaign effectiveness, and use data to refine strategies.
  • Collaboration: Partner with Sales, Product, and Customer Service teams for integrated campaigns.
  • Affiliate/Partnerships: Identify and manage relationships with affiliates and partners.

Essential Skills

  • Strong understanding of e-commerce platforms (Shopify, Magento, etc.).
  • Expertise in SEO, PPC, email automation, and analytics (Google Analytics).
  • Conversion Rate Optimization (CRO).
  • Analytical, project management, and communication skills

Qualifications

  • Bachelor's degree in Marketing, Business, or IT.
  • Experience in digital marketing and e-commerce management.

Job Type: Full-time

Pay: $ $60.00 per hour

Benefits:

  • Paid time off

Education:

  • High school or equivalent (Preferred)

Experience:

  • Garment construction: 1 year (Preferred)
  • Fashion design: 1 year (Preferred)
  • Adobe Illustrator: 1 year (Preferred)

Work Location: In person

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