SEO Analyst

Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online.

You will play a critical role in driving organic visibility and growth for our partners by leveraging technical SEO, content strategy, and AI-driven search optimization. You should have 1+ years of hands-on SEO experience (agency-preferred) and be ready to contribute immediately. Industry vertical experience is not required. We're looking for someone eager to learn and experiment across both SEO and AI visibility ecosystems.

This role reports to the Digital Media Manager and is located in Chicago, offering a hybrid work environment with a minimum of 3 days required in the office every week.

Key Responsibilities

• Conduct AI visibility audits to understand how our content is represented in AI-driven search experiences and identify opportunities for improvement.
• Perform technical SEO audits, including reviewing site architecture, crawl/indexation, site speed, and structured data, and other technical issues.
• Support content optimization by partnering with content creators to improve headers, meta tags, internal linking, and structured elements (like schema markup) to enhance discoverability across traditional and AI-powered search platforms.
• Conduct keyword and topic research to identify search visibility opportunities, including estimates of traffic sizing and scope for new client engagements or content initiatives across traditional and AI-driven platforms.
• Track and report on core SEO performance metrics (organic traffic, rankings, conversions), sharing actionable insights with the team.
• Assist in the development of link-building/outreach strategies: identify high-potential opportunities, coordinate execution, monitor link profile health.
• Keep up to date with evolving SEO/AI search trends and apply learnings to daily work as appropriate. Support experiments that track how brand content surfaces in AI discovery engines and retrieval systems.
• Engage in occasional client-facing work: present findings, performance reports, and strategic recommendations in meetings or calls; collaborate with client stakeholders to clarify goals and priorities.
• Collaborate cross-functionally with B2B, partner marketing, content, UX, analytics, paid media, teams to embed SEO and AI-search best practices throughout processes.
• Perform other SEO-related duties and special projects as assigned to support evolving team and client needs.

Requirements

• 1–3 years of hands-on SEO experience (preferably agency).
• Ability to diagnose and act on issues with site architecture, crawl/indexation, basic understanding of structured data, schema markup, and how AI systems interpret content.
• Demonstrable content and on-page SEO experience: keyword research, mapping to content, internal linking, metadata, etc.
• Hands-on experience using SEO tools (e.g., Google Analytics/GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc).
• Experience reporting on and analyzing SEO performance metrics (e.g., traffic, ranking, conversions) and making recommendations.
• Strong communication and collaboration skills.
• Active curiosity and willingness to experiment with AI-driven discovery and emerging search platforms (Google SGE, ChatGPT Search, Perplexity, etc.).

Preferred Qualifications

• Agency background (you've worked across different clients/verticals).
• Experience with CMS platforms (WordPress, Drupal, etc) and working with developers.
• Familiar with HTML, CSS, JavaScript basics.
• Hands-on experimentation with AI-driven visibility — understanding how content appears in generative search, knowledge graphs, or conversational AI systems.

About Everspring
Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education.

Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022, 2023 and 2024. We were also certified as a Great Place To Work in 2022, 2023 and 2025. We offer benefits that include hybrid work arrangement, parental leave, health insurance, FSA, HSA dental, short-term and long-term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, paid parental leave program, tuition reimbursement program, pet insurance and more

Compensation offered at Everspring will be determined by factors such as location, level, job-related knowledge, skills, and experience.
Position Location: Illinois
The base salary hiring range for this position is: $60,000 to $70,000.
We offer benefits that include hybrid work arrangement, paid parental leave, medical, dental and vision insurance, FSA, HSA, employer-paid short-term and optional long-term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, tuition reimbursement program, discounted onsite gym, optional pet insurance and more
EEO Note
Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.