Vice President of Growth

Vice President of Growth

The Vice President of Growth is a cross-functional executive responsible for designing and scaling Flow Therapy's next-generation growth engine. This leader will unify B2B and B2C strategies, elevate digital presence, activate clinician partners, and drive a reliable system of patient acquisition and market expansion across Flow Therapy's multi-site footprint.

WHO WE ARE LOOKING FOR

We are seeking a strategic, hands-on growth leader who can architect and operationalize an integrated growth system across digital, referral, and partnership channels. You will direct our external marketing agency, mobilize our physician partners and clinical influencers, and orchestrate a repeatable calendar of clinician-led events that drive new referrals and brand engagement.

This leader must thrive at the intersection of digital performance, brand, clinical credibility, and relationship-driven healthcare growth.

WHO WE ARE

Flow Therapy is the nation's leading provider of Enhanced External Counterpulsation (EECP). With clinics nationwide and more than 500 published studies validating its effectiveness, Flow Therapy empowers patients seeking a non-surgical, physiology-based approach to heart health. In partnership with top cardiologists and health systems, we're redefining how chronic cardiovascular symptoms are treated in the outpatient setting.

FLOW THERAPY CORE VALUES

• Create Extraordinary Experiences
• Exude Passion
• Drive Change at Every Level
• Inject Your Personality
• Carry the Learner's Mindset
• Think as One, Act as Many

WHAT YOU WILL DO

1. Strategic Growth Leadership

2. Build and own Flow Therapy's unified growth strategy across digital, B2B, and B2C channels.

3. Develop a clear, scalable roadmap for patient acquisition and referral expansion.

4. Create frameworks that enable consistent performance across existing clinics while supporting multi-market expansion.

5. Digital Growth & Analytics

6. Lead the digital strategy (SEO, paid social, Google/Meta, content funnel optimization).

7. Direct and manage agency partners to execute high-ROI digital campaigns.

8. Build an analytics infrastructure to monitor visibility, conversion, CAC, and channel efficiency.

9. Clinician-Led Events & B2B Referral Activation

10. Design a structured calendar of physician- and APP-led educational events that highlight Counterpulsation Therapy.

11. Mobilize our partner cardiologists to participate in B2B referral activation, community education, and brand amplification.

12. Build toolkits, messaging, and programs that empower clinicians to serve as advocates and local influencers.

13. KOL, Influencer & Brand Amplification

14. Establish a formal Key Opinion Leader (KOL) program using partner physicians, clinical experts, and compelling patient stories.

15. Oversee content strategy—ensuring credibility, clinical integrity, and brand consistency.

16. Amplify Flow Therapy's identity as the national leader in Counterpulsation Therapy.

17. Partnership & Provider Ecosystem Growth

18. Strengthen referral pathways by equipping providers and partners with high-impact messaging, materials, and digital tools.

19. Work closely with Business Development to accelerate market penetration and deepen partner alignment.

20. Develop a partner-ready communication and engagement framework.

21. Cross-Functional Leadership

22. Lead and develop a small but high-leverage team (BD, content/social, Medical Affairs integration).

23. Partner deeply with Clinical Operations, Compliance, and Leadership to ensure accurate, compliant, and clinically sound messaging.
24. Serve as a strategic advisor to the CEO and Executive Team on growth performance and long-term brand positioning.

KNOWLEDGE, SKILLS & ABILITIES

• Proven ability to design and scale multi-channel healthcare growth engines (digital, referral, partnerships).
• Expertise in SEO, paid media, analytics, attribution modeling, and digital performance measurement.
• Excellent communicator with the ability to translate clinical concepts into compelling B2B and B2C messaging.
• Track record of physician-led marketing, KOL activation, or provider-centric growth initiatives.
• Strong leadership presence with the ability to drive alignment across diverse teams and external agency partners.

EDUCATION & EXPERIENCE

• 10+ years in growth, marketing, partnerships, or healthcare strategy, including 3–5 years leading a growth or marketing function.
• Experience in multi-site healthcare, healthtech, or referral-driven clinical environments required.
• Demonstrated success managing agencies and leading digital-first initiatives.
• Experience with physician-influenced or KOL-driven programs strongly preferred.
• Bachelor's required; MBA or advanced degree preferred.

WHAT YOU'LL RECEIVE

Flow Therapy offers competitive compensation, robust benefits, and the opportunity to shape the growth strategy of a national cardiovascular brand while improving the lives of patients every day.

This job description should not be interpreted as all inclusive. It is intended to identify the essential functions and requirements of the position. The incumbent may be requested to perform job-related responsibilities and tasks other than those stated in this job description.

Flow Therapy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.