Product Marketing Associate

18 hours ago

New York, New York, United States Social Capital Resources Full time $80,000 - $120,000 per year

Top-Tier Investment Management Firm in Midtown, Manhattan is seeking a Product Marketing Associate for a full-time position

Responsibilities:

  • Responsible for developing and executing comprehensive marketing strategies, specifically aimed at supporting Institutional Channel distribution efforts
  • Responsible for conceptualizing marketing initiatives and writing and editing marketing content for all media channels
  • Manage multiple projects at once and deliver on time and on budget
  • Review and analyze campaign data vs KPIs. Communicate results to internal stakeholders
  • Create engaging marketing content for the Institutional and International view of the website, social media, and channel-specific communications
  • Ensure content is consistent with messaging and brand
  • Develop and maintain a working knowledge of all firm investment capabilities, financial markets, and general investment topics
  • Help develop and execute the go-to-market plan

Qualifications:

  • Bachelor's degree
  • 5+ years of institutional channel marketing experience in the asset management industry
  • Strong knowledge of mutual funds and separate accounts with an understanding of financial markets and investing concepts
  • Track record of executing marketing initiatives with measured results
  • Test and learn mindset and desire to innovate to drive results
  • Strong communication, project management, and stakeholder management skills

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