Marketing Manager

Job Title:    Marketing Manager

Division:
     St. Cloud Area Convention and Visitors Bureau (Visit Greater St. Cloud)

Job Summary:
The
Marketing Manager
is responsible for the areas of Social Media, Marketing, Brand Design, Grants, and Website updates.

Compensation
: $55, ,000 plus benefits package

Essential Job Duties

• Position requirements include but are not limited to the following:

Social Media –
Visit Greater St. Cloud

1.    Builds and executes social media strategy and goals through competitive research, platform determination, audience identification, messaging, and benchmarking.

2.    Generates, edits, publishes and shares daily content (original text, images, video) that builds meaningful connections and encourages the audience to take action.

3.    Leads with creativity and staying on brand while leveraging industry trends.

4.    Creates editorial calendars and syndication schedules.

5.    Develops, implements, and tracks special campaigns.

6.    Analyzes social data/metrics to ensure that marketing goals and objectives are being met.

Current primary social platforms include:

Secondary: LinkedIN channel for meetings industry sector

Marketing

7.    Acts as the office liaison when working with advertising and production agencies.

8.    Sets the direction for brand strategy, brand consistency, special campaigns, and overall direction, along with the Executive Director.

9.    Orders, coordinates, creates, and implements advertising media as required by the annual Marketing Plan for the CVB and River's Edge Convention Center.

10. Conceptualizes and designs marketing ads and reviews with the staff before placement.

11. Designs and executes a monthly email newsletter for the leisure market and works with the sales team to design and execute a quarterly events email newsletter.

12. Coordinates with the publishing company of the St. Cloud Area Visitor Guide for the execution of the annual magazine.

13. Develops and creates relationships with travel writers/influencers/journalists to generate positive media coverage and perform hosted trips.

14. Manages digital assets with the information specialist.

15. Creates and distributes press releases for major news, awards, and events to local and state media. Manages media inquiries, interview requests, and destination management coverage alongside the Executive Director.

16. Works with the sales team to execute marketing efforts for conventions, sporting events, and CVB-hosted events.

17. Supports the sales team and the office at events as directed. These events could include occasional nights and weekends.

Grants

18. Coordination of Explore Minnesota Grant program.

19. Works with the sales team regarding grant requirements as it relates to the annual marketing plan.

20. Coordination and submission of the annual grant application.

21. Monitors grant programs and submission of payment requests by required due dates.

22. Prepares grant paperwork for annual audit.

Website
–

23. Liaison to web development company.

24. Monitors online and mobile sites to include upgrades, updates, and content management.

25. Manages SEO and analytics.

26. Strategizes and implements promotion of website through online and social media channels to drive increased usage.

27. Updates and creates content for the Visit Greater St. Cloud blog to be used in monthly communications and on social.

Non-Essential Job Duties
– Performs related work as required and assigned.

Physical Demands:
 the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Sitting Approximately 80% of the time

Standing Approximately 10% of the time

Walking Approximately 10% of the time

Bending/Stooping/squat Occasionally

Climb Heights Occasionally

Reach above shoulder level      Occasionally

Push/Pull Occasionally

Carry/Lift up to 30 lbs Occasionally