Channel Marketing Intern

17 hours ago

Everett, Washington, United States Fortive Full time
Description

Fluke is seeking a highly motivated Channel Marketing Intern to join our team in Everett, WA for summer 2026 This internship offers a unique opportunity to contribute to high-impact initiatives across our channel ecosystem—including a dedicated research project on AI-driven marketing strategy, hands-on support for our Grainger National Accounts team, and operational experience aligned to our Channel Coordinator role.

The ideal candidate is curious about emerging technologies, passionate about marketing strategy, and eager to learn how B2B companies go to market through distribution partners like Amazon, Grainger, and Electrical/HVAC distributors.

Internship Focus Areas

This internship will be structured around three core focus areas:

1. AI-Driven Channel Marketing Strategy (50%)

Lead a research-driven initiative to explore how emerging AI technologies—such as AI-curated search results, generative content tools, and predictive analytics—are reshaping channel marketing. Key deliverables include:

  • A framework or proposal for how our channel marketers should adapt tactics (PPC, banners, emails, promos, SPIFFs, product page content) to remain competitive in AI-driven environments.
  • A table summarizing AI impacts across marketing tactics.
  • Examples from other companies or industries where AI has influenced channel marketing.
  • Optional pilot tests or mock-ups of AI-optimized assets.

This project aligns with our enterprise-wide strategy to embed "Artificial Intelligence Everywhere" and will directly inform our 2026 channel planning.

2. Grainger National Accounts Support (25%)

Work closely with the Channel team for Grainger to support marketing execution and partner engagement. Responsibilities may include:

  • Assisting with campaign coordination and performance tracking.
  • Supporting content updates and product launches for Grainger and Zoro.
  • Participating in quarterly business reviews and preparing marketing summaries.
  • Helping manage co-op funding documentation and SPIFF tracking.

This work provides exposure to one of our most strategic channel relationships and offers hands-on experience in partner-facing marketing.

3. Channel Marketing Operational Support (25%)

Support operational tasks aligned with our Channel Marketing team to gain experience in channel infrastructure and merchandising. Responsibilities may include:

  • Assisting with updates to the Fluke Distributor site and Channel Marketing SharePoint.
  • Supporting visual merchandising audits and planogram updates.
  • Helping coordinate NPI webinars and monthly channel newsletters.
  • Participating in small event tracking and post-event performance reporting.

This area offers exposure to the foundational systems and workflows that enable our channel marketing team to scale effectively.

Qualifications

  • Currently pursuing a Bachelor's degree in Marketing, Business, Communications, or a related field, graduating December 2026 or later.
  • Strong interest in emerging technologies, especially AI and its applications in marketing.
  • Excellent written and verbal communication skills.
  • Highly organized with strong project management skills.
  • Comfortable conducting independent research and synthesizing insights.
  • Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with SharePoint and collaboration tools is a plus.
  • Experience with AI tools, marketing analytics platforms, or content creation software is a bonus but not required.

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