Director of Retail –

56 minutes ago


San Francisco, California, United States RangeMe Full time

About the Role

You as the "Director of Retail – RangeMe" will lead strategic retailer relationships and drive adoption of RangeMe and ECRM across national and regional retail partners. Your role engages senior leaders, category decision makers, and cross-functional retail teams to champion platform usage, streamline supplier discovery, and strengthen the merchandising and sourcing workflow.

As a leader, you will bring a go-to attitude, strong ownership mentality, and proactive approach to identifying opportunities within complex retail organizations. You will play a critical role in fueling company revenue, increasing platform usage, and driving retailer adoption of sourcing campaigns, ECRM category sessions, and RangeMe's suite of tools.

Key Responsibilities

Strategic Retail Account Leadership

  • Serve as the senior relationship lead for strategic retailers, engaging executives, directors, and category managers to align on goals and long-term sourcing strategies.
  • Develop tailored account plans that expand RangeMe and ECRM adoption across merchant teams, driving platform usage and revenue growth.
  • Engage and influence retail decision makers to implement new programs, refine workflows, and adopt tools that improve product discovery and supplier evaluation.
  • Proactively identify whitespace opportunities, category gaps, supplier trends, and private label needs to design new initiatives that benefit both retailers and the RangeMe ecosystem.

Selling and Implementing RangeMe

  • Own the enterprise sales process for strategic retail accounts, from alignment and positioning through contracting and onboarding.
  • Lead implementation and platform rollout across senior leadership and merchant teams, ensuring adoption of discovery tools, review workflows, and notification structures.
  • Monitor usage patterns and identify opportunities to expand adoption across additional categories, departments, and retail divisions.
  • Drive long-term usage and value through proactive training, insights, and strategic engagement with leadership.

Driving Adoption of ECRM Sessions

  • Partner with category leaders and merchants to identify opportunities for ECRM category sessions aligned with retailer buying cycles.
  • Position ECRM as a key solution for accelerating category reviews, identifying emerging brands, and building more efficient supplier meetings.
  • Work with internal teams to ensure ECRM sessions are tailored to retailer needs and integrated into their broader sourcing strategy.
  • Drive strong retailer participation and engagement in sessions to support revenue goals and value creation.

Sourcing Campaign & Program Management

  • Design and execute high-quality sourcing campaigns, long-term category programs, private label initiatives, and exclusive brand opportunities tailored to retailer needs.
  • Improve campaign performance and reduce zero-approval outcomes by refining criteria, aligning expectations, and enhancing supplier targeting.
  • Coordinate campaign timelines, alignment meetings, messaging, and cross-functional execution across Retail Success, Marketing, and Product teams.
  • Present campaign insights and recommendations to retailer leaders to guide future program design.

Cross-Functional Collaboration

  • Partner with Product to advocate for retailer needs, influence roadmap decisions, test new features, and improve review workflows.
  • Work with Marketing to create retail-focused content to drive retailer engagement and product adoption.
  • Collaborate with Data & Analytics to deliver insights tied to retailer usage, campaign performance, and industry trends.

Operational & Strategic Excellence

  • Act as an escalation point for complex retailer challenges, resolving issues with urgency and ownership to protect revenue and experience.
  • Track and report KPIs, including platform adoption, ECRM participation, campaign performance, supplier submissions, and retailer engagement.
  • Continuously refine and standardize workflows to increase merchant efficiency and platform value.

Qualifications

  • 7+ years in CPG, retail buying, merchandising, enterprise account management, or SaaS-enabled marketplaces.
  • Proven experience selling, implementing, and expanding enterprise platforms within retail organizations.
  • Strong ability to engage senior leaders and influence decision makers.
  • Demonstrated track record of driving platform adoption, increasing usage, and contributing directly to company revenue.
  • Excellent executive communication, strategic thinking, and relationship-building skills.
  • Highly proactive, organized, and comfortable managing multiple high-impact accounts.
  • Experience partnering across Product, Marketing, Support, and Analytics.

What Success Looks Like

  • Strong adoption of RangeMe and expanded participation in ECRM sessions across retailer leadership and merchant teams.
  • Increased platform usage, higher engagement, and meaningful contribution to revenue growth.
  • Strategic, trusted relationships with category leaders and retail executives.
  • Sourcing campaigns that generate approvals, reduce zero-approval outcomes, and deliver measurable value for retailers.
  • A clear playbook for retailers onboarding, adoption, and opportunity expansion.
  • Continuous discovery of new opportunities that support retailer goals and fuel company growth.

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