Director of Retail –
2 weeks ago
About the Role
You as the "Director of Retail – RangeMe" will lead strategic retailer relationships and drive adoption of RangeMe and ECRM across national and regional retail partners. Your role engages senior leaders, category decision makers, and cross-functional retail teams to champion platform usage, streamline supplier discovery, and strengthen the merchandising and sourcing workflow.
As a leader, you will bring a go-to attitude, strong ownership mentality, and proactive approach to identifying opportunities within complex retail organizations. You will play a critical role in fueling company revenue, increasing platform usage, and driving retailer adoption of sourcing campaigns, ECRM category sessions, and RangeMe's suite of tools.
Key Responsibilities
Strategic Retail Account Leadership
- Serve as the senior relationship lead for strategic retailers, engaging executives, directors, and category managers to align on goals and long-term sourcing strategies.
- Develop tailored account plans that expand RangeMe and ECRM adoption across merchant teams, driving platform usage and revenue growth.
- Engage and influence retail decision makers to implement new programs, refine workflows, and adopt tools that improve product discovery and supplier evaluation.
- Proactively identify whitespace opportunities, category gaps, supplier trends, and private label needs to design new initiatives that benefit both retailers and the RangeMe ecosystem.
Selling and Implementing RangeMe
- Own the enterprise sales process for strategic retail accounts, from alignment and positioning through contracting and onboarding.
- Lead implementation and platform rollout across senior leadership and merchant teams, ensuring adoption of discovery tools, review workflows, and notification structures.
- Monitor usage patterns and identify opportunities to expand adoption across additional categories, departments, and retail divisions.
- Drive long-term usage and value through proactive training, insights, and strategic engagement with leadership.
Driving Adoption of ECRM Sessions
- Partner with category leaders and merchants to identify opportunities for ECRM category sessions aligned with retailer buying cycles.
- Position ECRM as a key solution for accelerating category reviews, identifying emerging brands, and building more efficient supplier meetings.
- Work with internal teams to ensure ECRM sessions are tailored to retailer needs and integrated into their broader sourcing strategy.
- Drive strong retailer participation and engagement in sessions to support revenue goals and value creation.
Sourcing Campaign & Program Management
- Design and execute high-quality sourcing campaigns, long-term category programs, private label initiatives, and exclusive brand opportunities tailored to retailer needs.
- Improve campaign performance and reduce zero-approval outcomes by refining criteria, aligning expectations, and enhancing supplier targeting.
- Coordinate campaign timelines, alignment meetings, messaging, and cross-functional execution across Retail Success, Marketing, and Product teams.
- Present campaign insights and recommendations to retailer leaders to guide future program design.
Cross-Functional Collaboration
- Partner with Product to advocate for retailer needs, influence roadmap decisions, test new features, and improve review workflows.
- Work with Marketing to create retail-focused content to drive retailer engagement and product adoption.
- Collaborate with Data & Analytics to deliver insights tied to retailer usage, campaign performance, and industry trends.
Operational & Strategic Excellence
- Act as an escalation point for complex retailer challenges, resolving issues with urgency and ownership to protect revenue and experience.
- Track and report KPIs, including platform adoption, ECRM participation, campaign performance, supplier submissions, and retailer engagement.
- Continuously refine and standardize workflows to increase merchant efficiency and platform value.
Qualifications
- 7+ years in CPG, retail buying, merchandising, enterprise account management, or SaaS-enabled marketplaces.
- Proven experience selling, implementing, and expanding enterprise platforms within retail organizations.
- Strong ability to engage senior leaders and influence decision makers.
- Demonstrated track record of driving platform adoption, increasing usage, and contributing directly to company revenue.
- Excellent executive communication, strategic thinking, and relationship-building skills.
- Highly proactive, organized, and comfortable managing multiple high-impact accounts.
- Experience partnering across Product, Marketing, Support, and Analytics.
What Success Looks Like
- Strong adoption of RangeMe and expanded participation in ECRM sessions across retailer leadership and merchant teams.
- Increased platform usage, higher engagement, and meaningful contribution to revenue growth.
- Strategic, trusted relationships with category leaders and retail executives.
- Sourcing campaigns that generate approvals, reduce zero-approval outcomes, and deliver measurable value for retailers.
- A clear playbook for retailers onboarding, adoption, and opportunity expansion.
- Continuous discovery of new opportunities that support retailer goals and fuel company growth.
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