Senior Marketing Manager/Associate Director of Marketing

About Spindrift

At Spindrift, we're making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That's why every Spindrift beverage is made the hard way—with real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. Spindrift sparkling water is available nationwide, and Spindrift Spiked and Spindrift SODA is available in select markets. We are also a proud member of 1% for the planet, donating to environmental causes. Spindrift is headquartered in Newton, MA.

About Spindrift Ventures

Spindrift Ventures is the innovation lab within Spindrift, dedicated to developing bold new initiatives that drive long-term growth. We explore emerging trends, untapped markets, and transformative product concepts—working cross-functionally to rapidly test, validate, and scale ideas that extend beyond our core business. We move fast, experiment often, and make data-informed decisions with creativity and consumer obsession at the core.

The Senior Marketing Manager / Associate Director of Marketing Role

We're looking for a Senior Marketing Manager or Associate Director of Marketing to lead the go-to-market positioning, storytelling, trade and point-of-sale activations for early-stage products within the Spindrift brand. This is a hands-on, creative, and highly collaborative role—perfect for someone who thrives on experimentation and has a passion for bringing new ideas to life.

You will report to our SVP, Innovation & Business Development and partner closely with the Ventures team (Product Development, Sales, and Operations) to define how we show up in market—crafting brand narratives, activating pilot campaigns, and identifying key consumer insights. You'll help shape not only how we market new concepts, but also how we decide whether and where to scale them.

Responsibilities

• Develop brand positioning, messaging, and marketing strategies for early-stage products
• Conduct market & consumer research to understand market size, validate ideas and iterate on positioning
• Collaborate with product development and sales to determine the core consumer, usage occasion, right to win and reasons to believe
• Partner with Sales to determine route-to-market and then lead campaign ideation and execution for pilots, pop-ups, and market tests
• Design scrappy, high-impact activation tactics (trade materials) tailored to the agreed upon channel(s)
• Gather and analyze performance data (digital, retail, social, experiential) to inform decisions
• Support "kill, scale, or keep testing" decisions through clear reporting and analysis
• Coordinate with the brand marketing team to ensure Spindrifts voice is maintained
• Stay current on cultural, category, and media trends to inspire new thinking

What Sucess Looks Like

• Compelling marketing activations that accelerate learning and awareness for Ventures products and ultimately lead to product-market-fit with one or more launches
• Creative, resourceful campaigns that effectively leverage budgets and break through noise
• Strong brand storytelling that brings new concepts to life and resonates with consumers
• Effective cross-functional collaboration across Spindrift Ventures and Brand teams

Requirements

• 7+ years of experience in brand, product, or innovation marketing—the majority of which is in food & beverage
• Track record of launching new products or brands, especially in ambiguous or test-focused settings
• Strong creative instincts with the ability to execute and manage fast-turn marketing efforts
• Experience running pilot campaigns or working in early-stage/entrepreneurial environments
• Comfortable with performance metrics, consumer data, and rapid iteration
• Excellent communication, storytelling, and project management skills
• Ability to work independently and thrive in a high-autonomy, high-ownership culture

The salary range for this position is $130,000 to $170,000 and is dependent upon the candidate's experience prior to joining Spindrift. In addition, we offer the following compensation and benefits:

• Short-term incentive programs specific to level and department
• Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
• Company-paid life insurance, and a 401k retirement savings plan with a company match
• Monthly cell phone allowance
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
• A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance
• In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time