PLM, Train Footwear

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

The Product Line Manager (PLM), Training Footwear, plays a critical role in building and managing seasonal line plans that meet the needs of the training athlete while delivering against revenue, margin, and growth targets. This role manages Training Footwear in end-to-end seasonal execution and contributes significantly to the Footwear innovation and strategy, ensuring the category delivers performance solutions backed by consumer insight and athlete validation.

The PLM is primarily focused on seasonal execution (1–2 seasons out) while contributing insights into longer-term category planning. They will own briefs, line architecture, and lifecycle planning across footwear, collaborating closely with Design, Development, Merchandising, Marketing, and Regional teams to ensure product creation drives both commercial success and marketplace impact.

This role serves as the strategic category owner and cross-functional leader for all things Training Footwear, driving athlete-validated innovation, marketplace influence, and global product alignment.

Build Seasonal Line Architecture

• Manage seasonal assortments, ensuring a balance of innovation, carryover, and regional relevance. Anticipates obstacles in seasonal execution and takes action to deliver against athlete needs.
• Measured by: On-time seasonal line completion, SKU productivity, balanced carryover vs. new styles.

Consumer & Athlete Insight Translation

• Solicit athlete and consumer feedback, interpret insights, and translate them into clear, actionable briefs. Influence footwear performance, durability, and innovation platforms.
• Measured by: % of briefs incorporating insights, success of products at retail, athlete/consumer validation feedback.

Commercial Accountability

• Partner with Merchandising, GMP and Finance to deliver margin, SKU efficiency, and lifecycle planning. Establishes and communicates clear measures of seasonal success, anticipates risks, and proactively addresses obstacles that could impact delivery.
• Measured by: Hitting margin, SKU productivity, seasonal sell-through targets, and adoption of line architecture by regions.

Marketplace & Competitive Awareness

• Stay externally oriented by engaging with athletes, consumers, and marketplace activity. Maintain strong awareness of training markets, identifying shifts in consumer preferences, innovations, and performance needs to shape category roadmaps.
• Measured by: Marketplace wins, successful competitive differentiation, improved NPD share.

Cross-Functional & Regional Partnership

• Serve as the hub between Design, Development, Merchandising, Supply Chain, Regions, and Accounts to align product creation and GTM. Partners with the right teammates at the right time to integrate perspectives and co-create solutions.
• Measured by: Regional adoption of line plans, account-specific wins, cross-functional alignment and GTM readiness.

Brand & Storytelling Integration

• Leverage athlete and consumer insights to shape product briefs, seasonal stories, and GTM plans, tailoring communication to different audiences and ensuring Training footwear anchor brand narratives.
• Measured by: Integration of athlete/consumer insights into briefs and GTM, campaigns anchored in seasonal hero products, and resonance of seeded product with target athletes and consumers.

Talent & Team Contribution

• Provide coaching and feedback to APLMs, interns, and cross-functional partners. Contribute to a high-performing, inclusive team culture by encouraging collaboration, open communication, and professional growth.
• Measured by: Positive team feedback, contribution to pipeline development, and effective collaboration across functions.

• Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without degree. MBA or advanced degree a plus.
• Product management or related experience, with proven expertise in footwear product creation (materials, lasts, tooling, innovation platforms, and performance testing) and strong knowledge of apparel product creation (silhouettes, fit, fabrications, and performance textiles).
• Experience influencing footwear innovation roadmaps and integrating consumer insights into performance solutions.
• Ability to integrate apparel and footwear strategies into cohesive seasonal line plans.
• Comfort leveraging AI and digital tools for consumer insights, trend analysis, storytelling, and workflow efficiency.
• Ability to analyze data and make consumer- and business-driven recommendations.
• Strong communication skills and ability to influence across functions in a matrixed environment.
• Agility and flexibility to operate across categories and adapt quickly to changing priorities.
• Passion for serving the training athlete and driving innovation in performance product.
• Ability to travel domestically and internationally (~10–15%).

• Location: This individual must reside within commuting distance from our Portland, OR office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 
• Travel: 10% - 15%

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

• Relocation may be provided up to a specified amount

$111, $153,889.70 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

#LI-JW1

#LI-Hybrid

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via