Product Manager

About the Role

We're seeking a Product Manager to lead the launch, adoption, and ongoing improvement of the Liberty Action platform, which is YAL/Liberty Action's digital hub for grassroots liberty activism. You'll own the product roadmap, orchestrate cross‑team execution, and ensure members experience a seamless journey from signup to sustained activism. You'll manage engagement features (including our gamification system, e.g., "Eagles"), partner closely with engineering and field teams, and drive a data‑informed approach to growth.

Location: Remote (occasional travel required)
Reports to: Chief Marketing Officer (CMO)
Employment: Full‑time

What You'll DoLaunch & Adoption

• Lead the Q1 launch from go‑to‑market plan through post‑launch stabilization.
• Translate onboarding flows into sustained activation and early retention.
• Set up dashboards and alerts for real‑time launch health (signups, activation, errors).

Product Roadmap & Features

• Maintain a rolling, prioritized roadmap aligned to campaign needs; run quarterly planning.
• Scope and ship features in tight, iterative cycles; manage dependencies and risks.
• Oversee integrations with campaign tools (Hubspot, email/SMS, analytics).

User Journey & Engagement

• Own the end‑to‑end journey from signup → membership → first action → repeated activism.
• Operate the gamification system (levels, badges, streaks, leaderboards) and ensure it drives quality actions.
• Define and track engagement KPIs (activation, DAU/WAU/MAU, actions/member, retention, cohort health).

Cross‑Team Collaboration

• Serve as the connective tissue across engineering, field staff, marketing/growth, and content.
• Coordinate funnel campaigns that drive platform growth and action‑taking.
• Communicate progress, tradeoffs, and learnings clearly to stakeholders.

Feedback & Continuous Improvement

• Run a steady cadence of user interviews, surveys, and in‑app feedback.
• Convert insights into problem statements, hypotheses, and experiments (A/Bs where feasible).
• Lead quarterly iteration cycles that deliver measurable improvements.

QualificationsMust‑Have

• 5+ years experience launching and scaling a platform or SaaS product as a Product Manager.
• Familiarity with gamification mechanics and behavior change design.
• Strong roadmap ownership, backlog management, and cross‑functional leadership.
• Ability to translate complex technical needs into clear, user‑facing solutions.
• Fluency with engagement and growth metrics; comfort with dashboards and product analytics.
• Excellent communication, stakeholder management, and writing skills.

Nice‑to‑Have

• Experience with political tech, grassroots organizing platforms, or digital campaign tools.
• Comfort collaborating with field operations, content/creative, and data teams.

Work Style & Travel

• Remote‑first; occasional travel for launches, team on‑sites, or major events.

RRE Scorecard

Area

% Time

Responsibilities

Expectations

Launch & Adoption

25%

Deliver January launch (cutover plan, comms, QA, dashboards). Drive onboarding and activation.

Launch on time with no Sev‑1 issues; ≥80% of target users activated in the first quarter.

Product Roadmap & Features

25%

Maintain prioritized roadmap; run quarterly planning; oversee integrations.

Roadmap updated quarterly; features ship on schedule; campaign dependencies met.

User Journey & Engagement

25%

Own flows from signup→membership→activism; manage gamification (e.g., "Eagles"); track KPIs.

≥70% of signups convert to Active Member; cohort retention meets or beats targets; healthy KPI trends.

Cross‑Team Collaboration

15%

Liaise across engineering, field, and marketing; coordinate funnel campaigns

Campaigns integrated with platform; peers rate collaboration highly; no critical handoff gaps.

Feedback & Continuous Improvement

10%

Operate feedback loops; run experiments; ship quarterly improvements.

Clear insights pipeline; at least one meaningful improvement released each quarter.

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