Director of Marketing
9 hours ago
What You'll Do:
The Marketing Director is responsible for exploring, testing, and implementing marketing activities to generate traffic to onsite sale offices and is also responsible for coordinating all new community model homes and sales office design and installation with in assigned division.
Your Key Responsibilities Include:
- Marketing
- Work with the Vice President of Sales & Marketing to develop an overall marketing plan, budget, and execution.
- Evaluate, edit, and approve all print and digital advertising.
- Establish and maintain all vendor relationships.
- Communicate job expectations to work productively with the marketing team.
- Oversee new community setups and closeouts.
- Coordinate sales office design with the onsite construction team and graphic displays with the marketing team.
- Ensure that all collateral is correct and maintain status with the onsite sales managers.
- Evaluate and recommend the staff and operational changes that maximize department output to meet sales goals.
- Compile and execute weekly marketing meetings with the team.
- Identify, monitor, and recommend solutions to field discoveries and inefficiencies to problem solve with the Director.
- Maintain, manage, and increase all Co-ops in the realtor loyalty program.
- Create Realtor Community Snapshots for quick reference w/ regard to floor plans/pricing/included features in digital and hard copy format.
- Market the Realtor Loyalty program.
- Work with sales associates to develop and schedule community desired events that drive sales.
- Assist Sales team with Relocation Programs as well as chamber and community events.
- Assist and Manage all Points of Interest for all communities/websites, etc.
- Market and increase sales for aged inventory to the real estate community.
- Assist and manage all onsite and offsite Realtor events, Broker Presentations, luncheons, etc.
- Assist Sales associates with local real estate company presentations.
- Create and maintain relationships with top Century Co-ops.
- Oversee traffic reports to ensure ROI.
- Implement coming soon communities and closeout communities to the local real estate office.
- New Community Setup
- Oversee model merchandising process including presentation, contracts, schedule, selections, and installation.
- Conduct walk-through, generate and follow-up on punch-lists, receive inventory lists.
- Coordinate sales office design, lighting & space plans & installation (temporary sales offices as necessary), including phone lines, low voltage wiring, and furniture.
- Contract for sales office graphics, displays, plat table, and artwork; oversee the schedule and installation.
- Initiate creating interior and exterior material specifications for new communities; maintain standard specifications forms.
- Oversee signage, flag and banner design, placement, and installation.
- Proof and approve sales collateral, marketing floorplans, site plans; ensure information is on the website.
- Initiate installing security systems in sales offices/models; maintain codes and passwords.
- Maintain excellent curb appeal of sales offices/models, including landscape maintenance.
- Follow customer complaints to the Better Business Bureau through to satisfactory resolutions.
- Perform other duties as needed or assigned.
What You Have:
- Success handling multiple projects and working in a fast-paced environment while remaining calm and positive.
- Ability to effectively work with managers and employees at all levels and develop positive relationships and productive culture.
- Well-developed interpersonal skills and the ability to get along with diverse personalities.
- A "roll-up-your-sleeves" personality and is comfortable working "hands-on."
- Excellent written and verbal communication skills.
- Capacity to adapt to changing environments.
Your Education and Experience:
- A college degree is preferred but not required.
- Preferred minimum of 8 years of marketing experience plus experience with home-building real estate, construction, or both.
- Highly proficient in Microsoft applications, Excel, PowerPoint, Word.
About Century Communities
Our mission of A Home For Every Dream is only possible with the best talent in the industry. If that's you—if you're a self-starter, changemaker, and thoughtful collaborator ready to take your career to the next level—then apply today
As one of the nation's largest homebuilders and an industry leader in online home sales, we strive to create thriving, enduring neighborhoods with lasting livability, with a focus on building sustainable, affordably priced homes for our customers while reducing our carbon footprint. For team members, our goal is to provide the resources, opportunities, and benefits to build successful and rewarding careers.
Compensation:
Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $85,000 - $115,000 with the potential for other financial incentives. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.
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