GTM Engineer

A note from Chris (Marketing Lead)

Hi — I'm Chris. I was the first marketing hire at Clarify.

Over the last year, we've built Clarify's GTM engine from scratch: standing up lifecycle systems, creating a founder brand, scaling quality content, running performance experiments, launching outbound programs, and shaping a brand that feels modern.

What's become clear is that we need a dedicated partner to own the execution of growth programs—building the systems, running the experiments, and scaling what works—so we can focus on strategy and new initiatives.

This isn't a traditional demand gen role. It's a systems role—one that sits at the intersection of lifecycle automation, performance marketing, signal-based outbound, and creative experimentation. When we say "Engineer," we don't mean software engineer. We mean someone who approaches growth like a system: designing workflows, wiring tools together, instrumenting data, shipping V1s, and iterating quickly based on signal. This role is for builders who want to own the full lifecycle of GTM execution—not manage it from a distance.

It's for someone who gets energy from toggling between writing a great subject line… reviewing performance with our paid agency… designing a new lead-gen tool with our growth engineer… and partnering with sales to scale signal-based outbound.

You'll use AI tools extensively to scale your output—whether that's drafting sequences, analyzing cohorts, or prototyping landing pages. We value speed and learning velocity, and the right person will be excited to leverage every tool available to ship faster and learn faster.

As we scale our sales team, you'll be critical in building the marketing engine that supports their success.

You'll report to me and work as a true partner—owning the day-to-day execution while we collaborate on strategy, experimentation roadmaps, and cross-functional initiatives.

If that sounds like you, I'd love to meet you.

— Chris

Your first 90 days

• Lifecycle and outbound systems audited and stabilized

• First wave of signal-based outbound plays live with sales

• Weekly experimentation cadence established across paid + lifecycle

• Clear instrumentation for activation and conversion in place

What you'll own

Lifecycle Marketing

• Design, build, and maintain lifecycle automation systems (events, scoring, segmentation, messaging)

• Create segmented, signal-based messaging that responds to real user behavior

• Partner with engineering to evolve our , scoring, and enrichment infrastructure

• Design onboarding flows that increase activation and "aha" moments

Performance Marketing

• Own the experimentation framework, measurement, and iteration loop for paid acquisition, working with an agency for execution support

• Own budget recommendations, channel mix, and testing roadmap

• Partner with our team on landing pages, lead magnets, offers, and creative testing

• Translate performance insights into iterative improvements across the funnel

Signal-Based Outbound

• Design and implement automated outbound workflows triggered by real-time buyer signals

• Build outbound playbooks that scale—short, punchy, high-converting scripts and sequences

• Work closely with the sales team to develop messaging that reps actually want to use

• Support AEs with intentional outreach plays that drive meetings

What you bring

• Strong technical fluency: You can audit flows, build Clay workflows, write SQL queries for segmentation, and debug tracking issues without heavy engineering support

• You are not a software engineer—but you are comfortable working closely with data, tooling, and automation, and you enjoy getting your hands dirty in systems

• 3–6 years in growth, performance marketing, lifecycle, or outbound GTM at a B2B SaaS startup

• You've built acquisition or lifecycle systems from scratch—not just inherited them

• Exceptional writing: Clear, concise, persuasive, and human

• Deep B2B SaaS metrics knowledge: CAC, LTV, activation rates, conversion funnels

• Comfortable with tools like , Clay, Zapier, Clearbit, Segment, PostHog

• Experimentation mindset: You know how to design experiments, measure performance, and run fast cycles

• Scrappy: You can build V1 yourself without waiting on others

• We value speed and learning velocity, and the right person will use AI as leverage—not a shortcut—to ship more experiments and learn faster

You might love this role If…

• You're energized by ambiguity and shipped-first iterations

• You get excited by building the machine, not just running campaigns inside one

• You like being deeply in the work—writing copy, pulling data, designing tests

• You like working across the full funnel: paid → lifecycle → outbound → product experiments

• You enjoy collaborating with technical teammates and can speak in systems

• You see growth as a craft, not a job description

• You're curious about AI tools and excited to use them to scale your output—shipping experiments faster, analyzing performance deeper, and iterating quickly to learn

This role probably isn't for you If…

• You're looking for a playbook that already exists

• You want a slow, stable environment with predictable systems

• You need extensive hand-holding or prefer consensus-driven decision making

• You dislike writing or feel uncomfortable owning outbound messaging

• You want to manage vendors more than build experiments yourself

• You're uncomfortable shipping imperfect V1s or prefer to polish before launching

Our values

Play to win: We make bold bets and hard tradeoffs to build a category-defining company.

Raise the bar: We define excellence and surpass it. "Good enough" is never the standard.

Move uncomfortably fast: We choose speed over comfort, learning in days and weeks—not months.

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