Director of Sales
1 day ago
Oak View Group
Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
Overview
The Director of Sales is responsible for overall booking of services within the venue to include room rentals, audio visual, as well as creating unique dining experiences by directing, selling, up-selling and actively participating in the planning and production of catered functions. Working closely with clients, as well as with the banquets, culinary, beverage and operations staff, they are responsible for ensuring that events are coordinated and executed smoothly and in accordance with client expectations and specifications.
The Director of Sales will focus on the development, implementation and measurement of the revenue objectives contained within the unit's annual marketing plan. They will direct and manage all sales activities to meet revenue objectives and attain the top line financial forecast. This includes developing sales with existing business (forecasted group/local business) and executing strategies to develop new business.
The Director of Sales will support the planning of and preparation for events according to anticipated attendance, and will provide hands-on management and oversight in the areas of service and F&B operations during events.
This role pays an annual salary of $44,000 - $52,000 and is commission eligible.
Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).
This position will remain open until December 31, 2025.
Responsibilities
- Responsible for the prospecting, selling, cultivating and maintaining of sales account.
- Coordinate all aspects of sales solicitation process including account lists, tracking, calls, assist with promotions and direct mail activities.
- Responsible for creation/implementation of new ideas/opportunities that drive revenue to the Ortiz International Center.
- Primary sales contact for all groups within assigned market(s).
- Prepare event contracts, sales folders, sales kits and correspondence to clients.
- Responsible for achieving established sales goals and objectives for venue usage by promoting the conference center to all potential clients; conducts venue tours, answers question and provides information regarding venue services, policies and procedures; and assists clients in finalizing booking arrangements.
- Enter and maintain complete and accurate information into the booking system.
- Help in creation and development of sales presentation materials.
- Maximize OVG's catering revenue through creative sales techniques and customer focus.
- Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all Sales programs and activities.
- Plan, direct, coordinate, and review the work plan for providing marketing, booking and sales services.
- Participate in the development and administration of the annual budget; forecast of additional funds needed for staffing, equipment, materials, and supplies; direct the monitoring of and approve expenditures; direct and implement adjustments as necessary.
- Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangements.
- Conduct tours of facility for potential clients; answer questions and provide information regarding facility capabilities.
- Meets with General Manager on a regular basis to discuss all matters pertaining to sales operations.
- Responsible for all revenue generation opportunities.
- Perform other duties and responsibilities as assigned.
- Develop and implement comprehensive sales strategies to achieve revenue targets and business growth.
- Identify and pursue new business opportunities in corporate, social, and special event markets.
- Analyze market trends and competitor activity to adapt and innovate sales approaches.
- Set clear performance goals and KPIs for the sales department.
- Provide ongoing coaching, feedback, and professional development for team members.
- Build and nurture strong relationships with key accounts, event planners, venue partners, and vendors.
- Oversee the sales process from inquiry through booking, ensuring client needs are met with professionalism and creativity.
- Create menu packages in collaboration with culinary leadership.
- Establish pricing guides based on competitive analysis of market rates.
- Define service levels according to a variety of event types and menu formats.
- Constantly refine design of catering presentation in collaboration with culinary and marketing leadership.
- Work closely with the culinary, operations, and marketing teams to ensure alignment on client expectations and company goals.
- Provide regular reports to executive leadership on sales performance, forecasts, and pipeline status.
- Support the development of marketing materials and campaigns to generate leads and brand awareness.
- Garner deeper industry relationships through memberships and networking event participation.
- Produce weekly sales reporting and guide team in revenue allocation reporting to ensure targets are met.
- Manage new menu roll out to develop sales tools and train on menu proficiency.
- Communicate and promote OVG's culture and values; Provide hands-on leadership and direction to Catering Sales staff.
- Contribute to the efficient operation of assigned unit by partnering with operations in providing support, information, insight, analysis and recommendations in matters pertaining guest service, menu development, creative event planning, revenue generation and other functions pertaining to Catering Sales.
- Participate in special projects related to the development and implementation of organizational, HR and general business strategies.
Qualifications
- Minimum of 5-7 years of increasingly responsible sales experience for an arena, convention center, sports franchise, hotel or other similar public assembly or hospitality facility, including supervisory responsibility.
- Associate's degree or better from an accredited college or university with major course works in Marketing, Business Administration, or a related field.
- Ability to work event nights, weekends and holidays as required.
- Has a strong track record of building relationships and generating new business.
- Excellent organizational skills, leadership skills, customer service skills.
- Enthusiastic and positive thinker.
- Strong PC and data processing skills; working knowledge of MS Word, Excel, as well as database management software.
- Proven track record of exceeding sales targets and building successful sales teams.
- Deep understanding of the off-premise catering industry and event sales cycle.
- Excellent communication, negotiation, and interpersonal skills.
- Possess strong interpersonal and collaboration skills to manage this diverse team; must support and advance a culture of committed action, excellence, and respect.
- Self-disciplined, shows initiative, possess leadership ability and is outgoing.
- Experience with sales matrix controls and resource development.
- Strong organizational and project management capabilities.
- Proficiency in CRM systems and sales / BEO software.
- Ability to work flexible hours; perform job functions with attention to detail, speed, and accuracy; prioritize and organize; follow directions thoroughly; understand guest's service needs; work cohesively as part of a team; work with minimal supervision; maintain confidentiality of guest information and pertinent company data; direct performance of staff and follow up with corrections when needed.
Strengthened by our Differences. United to Make a Difference
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
Equal Opportunity Employer
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class") including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
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