Marketing Lead North America

*Job Description*
About Us:

TCS Interactive is the creative & engineering unit within Tata Consultancy Services, helping brands lead with impact by delivering immersive, AI powered digital experiences and seamless brand journeys. With a global scale (55 countries, 20+ innovation studios, 500+ customers), TCS Interactive blends storytelling, technology, and data to help clients build strong brand positioning, thought leadership, and high ROI marketing initiatives.

Job Description:
The Marketing Lead, North America will own and execute regional marketing initiatives aligned with global strategy, while tailoring programs to suit the unique needs of the market. The goal is to improve TCS Interactive's brand visibility, support GTM programs and drive business growth with existing and new customers. This is a key role that blends strategy with execution and requires a strong understanding of the B2B tech landscape, sales alignment, and digital marketing best practices.

Key Responsibilities:

• Regional Marketing Strategy activation
• Localize and execute global marketing strategies to support business goals in North America.
• Partner with regional sales, product, GTM and Geo marketing teams to ensure closer alignment.
• Monitor and adapt plans based on local trends, competitive landscape, changing business needs and performance insights.
• Demand Generation & GTM support
• Plan and execute integrated demand generation campaigns across email, social, digital, paid media, and webinars.
• Implement ABM (Account-Based Marketing) programs targeting key enterprise accounts.
• Own lead generation and nurturing initiatives to drive qualified pipeline growth among the key industries and business groups.
• Sales Enablement
• Collaborate with the sales team to provide marketing support for prospecting, pitches, and RFPs.
• Develop sales collateral, competitive battle cards, product messaging, demo and other enablement tools to support sales motions.
• Support joint sales-marketing programs, including research, campaigns, account plans, and follow-ups.
• Events & Field Marketing
• Plan and execute regional events such as Industry tradeshows, conferences, roundtables, and customer engagements.
• Manage event activations at NYC Design studio and TCS innovation centers driving customer engagements and experience.
• Ensure event and field marketing ROI by following up on post event conversation and tracking opportunities.
• Brand Building & Thought Leadership
• Strengthen TCS Interactive brand visibility through targeted content, AI-powered digital campaigns, PR, and partnerships.
• Lead local thought leadership initiatives including whitepapers, executive blogs, speaking engagements, and media outreach in collaboration with communication team.
• Build relationships with industry analysts, influencers to amplify brand credibility in the North America market.
• Content Creation & Communications
• Create high-impact content including case studies, solution briefs, videos, blog posts, customer success stories, and presentations tailored to North America buyers.
• Constantly adapt and update messaging frameworks and positioning that resonate with enterprise decision-makers.
• Collaborate with internal and external communications, ensuring consistency in brand voice and tone.
• Analytics & Reporting
• Measure and report on the effectiveness of marketing campaigns and programs.
• Track KPIs such as sales meetings, lead volume, conversion rates, pipeline influence, and ROI of Marketing investments
• Use data and Analytics to iterate and optimize programs for continuous improvement and decision making.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred).
• Minimum 10 years of B2B marketing experience in the technology or IT services sector.
• Demonstrated success in regional marketing, digital campaigns, and demand generation.
• Proven experience in AI led content creation, thought leadership, and brand communication.
• Strong understanding of the North America B2B technology buyer landscape and decision-making cycles.
• Proficiency with tools like Marketo, Google Analytics, and marketing automation platforms and GenAI tools.
• Excellent writing, storytelling, and communication skills.
• Strong project management skills with the ability to prioritize and manage multiple initiatives.
• Comfortable working cross-functionally in a fast-paced, matrixed environment with multiple stakeholders.
• Willingness to travel within the region for events, client meetings, and team collaboration (approx. 10–20%).
• Location: Edison, NJ or NYC Onsite TCS office

Salary Range: $109,000-$166,400 a year