Sr. Manager of Health Product Marketing

Position Summary
Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Position Overview

The Senior Manager, Product Marketing of Samsung Health will be responsible for developing and executing marketing strategies to drive awareness, user acquisition, engagement, and retention for Samsung's health app and services. This role will focus on positioning, digital campaigns, co-marketing partnerships, and data-driven marketing initiatives with the goal of establishing Samsung Health as a leading digital health and wellness platform.

Role And Responsibilities
Marketing Strategy & Campaign Management

• Develop and implement a comprehensive marketing strategy to increase the visibility and adoption of Samsung health initiatives
• Lead multi-channel marketing campaigns (i.e., digital, social, influencer marketing, PR, in-app promotions) to drive user growth
• Collaborate with other product categories and contribute to integrated marketing efforts within the MX business
• Lead agency partnerships to deliver the best-in-class creative and flawless execution across multi-channel marketing and collaborate closely with integrated marketing strategies

User Acquisition & Engagement

• Develop user acquisition strategies with product managers through paid and organic channels, including ASO, paid media, event marketing and influencer marketing
• Optimize CRM, push notification, and email marketing to enhance user retention and engagement
• Leverage growth marketing tactics such as referral programs, EPP, and community engagement

Performance Analysis & Optimization

• Define and track key KPIs with product managers along with marketing KPIs (i.e., conversion rates, churn, CTA/CTR, etc.)
• Measure and understand campaign effectiveness
• Create market and user insights through campaigns and optimize/shift the strategies to fit the best path forward

Cross-Functional Collaboration

• Work closely with cross-functional teams and other subsidiaries (US R&D, Health B2B), sales/account teams and the Korea sales team to ensure marketing alignment with product development
• Collaborate and lead PR, social media and content creation teams to amplify Samsung's health initiatives in the health space with partners, and against competitors

Partnership and Ecosystem Marketing

• Work with Samsung's multiple product categories and its members to develop integrated marketing strategies
• Develop co-marketing initiatives with health and fitness partners, accessories manufacturers, and potentially service providers
• Collaborate with healthcare institutions and corporate wellness programs to expand the platform's reach

Skills And Qualifications
Minimum Qualifications

• Bachelor degree in marketing, business administration, communication, digital marketing or related fields
• 8+ years of experience in marketing, app marketing, and performance marketing in consumer service field
• Excellent communication skills both oral and written
• Strategic thinking and problem-solving skills
• Creativity and storytelling
• Negotiation and influencing skills
• Strong analytical skills
• Ability to navigate in a fast-paced, global organization and collaborate with cross-functional teams

Preferred Qualifications:

• Master's degree (MBA or equivalent) in marketing, business, or a related fields preferred
• 10+ years years of experience in marketing, app marketing, and performance marketing
• Experience in health tech, wellness, or consumer mobile application is preferred

Life @ Samsung -

Benefits @ Samsung -

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

• Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.