Current jobs related to Digital Sales Specialist - Baton Rouge, Louisiana - WAFB

  • digital sales specialist

    1 week ago

    Baton Rouge, Louisiana, United States Gray Media Full time

    About Gray Media:Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio...

  • Wireless Sales Specialist

    4 hours ago

    Baton Rouge, Louisiana, United States Iris Partners Full time

    Join Iris as a Wireless Sales SpecialistAre you a results-driven individual with a passion for technology and a knack for building relationships? Iris is seeking a highly motivated Wireless Sales Specialist to join our dynamic residential lead-based sales team. In this role, you will be responsible for meeting with potential customers in person,...

  • Sales Specialist

    33 minutes ago

    Baton Rouge, Louisiana, United States CGH Group Full time

    At CGH we are seeking motivated professionals to join our growing sales team. Whether you're looking for a full-time career path or part-time flexibility, this role offers comprehensive training from top-performing sales leaders and a steady stream of qualified leads (no cold calling).You will have the opportunity to build strong client relationships,...

  • Senior Digital Content Specialist

    7 hours ago

    Baton Rouge, Louisiana, United States Ochsner Health Full time

    We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate. We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.At Ochsner, whether you work with patients every day or support...

  • Neuroscience Sales Specialist

    4 hours ago

    Baton Rouge, Louisiana, United States Johnson & Johnson Full time

    At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across...

  • Automotive Marketing Coordinator

    2 hours ago

    Baton Rouge, Louisiana, United States Click Here Digital Full time

    Are you ready to kick-start your career in digital marketing? Are you a people person and enjoy working with others? Join us as an Automotive Account Marketing Coordinator and dive into Account Services. As a Marketing Coordinator, you will collaborate closely with Account Managers and internal teams to ensure client success in the fast-paced automotive...

  • Director of Sales

    3 hours ago

    Baton Rouge, Louisiana, United States Gatorworks Full time

    About Guaranty CommunicationsGuaranty Communications is a fast-growing media company with a diverse portfolio of businesses that span traditional and digital media. Our entities include:Gatorworks: A full-service digital marketing agency offering web design, branding, SEO/SEM, programmatic advertising, streaming TV/OTT, and more.Guaranty Media: Four radio...

  • MarComm Specialist

    4 hours ago

    Baton Rouge, Louisiana, United States FMOLHS Full time

    The Internal Communications Specialist assists in the creation, execution, and optimization of high-quality messaging for employees. This role involves producing, editing, and coordinating digital and editorial materials that reflect the organization's values and support an inclusive, engaging employee experience. The ideal candidate is detail-oriented,...

  • MarComm Specialist

    2 hours ago

    Baton Rouge, Louisiana, United States FMOLHS Full time

    The Videography Specialist supports the Marketing & Communications Department by assisting in the creation, implementation, and refinement of engaging video and social media marketing initiatives. This role involves producing and coordinating digital video content that advances the organization's message, enhances its reputation, and fosters strong...

  • MarComm Specialist

    2 hours ago

    Baton Rouge, Louisiana, United States FMOL Health Full time

    The Internal Communications Specialist assists in the creation, execution, and optimization of high-quality messaging for employees. This role involves producing, editing, and coordinating digital and editorial materials that reflect the organization's values and support an inclusive, engaging employee experience. The ideal candidate is detail-oriented,...

Digital Sales Specialist

17 hours ago

Baton Rouge, Louisiana, United States WAFB Full time

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB-TV is the CBS affiliate located in Baton Rouge, Louisiana. We service a 13-parish area in Louisiana and three counties in Mississippi. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

Role Description

We are seeking an experienced Digital Sales Specialist to join our sales department. As a Digital Sales Specialist, you will be tasked with analyzing digital campaign data and metrics, initiating digital projects, reporting on planned and current strategies, assisting with digital order entry, developing effective digital marketing strategies, engaging with the Gray Digital Media (GDM) team on digital campaigns, and ensuring that projects are executed within specified timelines and budgets. You will play a pivotal role in growing our business, customer base, and improving client experience.

Duties and responsibilities include, but are not limited to:


• Work directly with clients and media executives to understand the client's business objectives and advertising strategy.


• Work with the GDM team to implement, optimize, and manage digital campaigns.


• Gather campaign data from various sources to ensure delivery and facilitate monthly reporting.


• Effectively communicate with clients and media executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms, which include but are not limited to streaming solutions, Display/Video/Social, Google AdWords, YouTube, SEO, email, Website development, streaming TV, and streaming audio.


• Assist with presenting recommendations directly to clients in coordination with media executives.


• Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact.


• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs).

Qualifications


• Experience as a digital specialist or similar role


• Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, Websites & and email marketing


• Both Google Ads and GA4 certifications


• Knowledge of planning and managing multiplatform media campaigns


• Experience and understanding of GTM and pixel placements on websites


• Excellent communication and teamwork skills


• Exceptional presentation abilities coupled with a proactive approach to client interaction


• Ability to work effectively under pressure and deliver on tight deadlines


• Strong analytical and organizational skills


• Proficient in data analysis, Excel, and PowerPoint

  • Strong analytical skills with an aptitude for statistics and math