AI Adoption Manager

SUMMARY

The AI Adoption Manager leads the full lifecycle of AI enablement across the agency — from initial rollout of enterprise AI tools to long-term optimization of advanced capabilities. This role bridges configuration, training, adoption, and governance to ensure Butler/Till extracts maximum value from its AI investments.

In addition to driving training and adoption, this role plays a critical part in configuring AI bots and models to meet the unique needs of functional teams, balancing innovation with security, compliance, and risk management. Acting as both strategist and hands-on enabler, the AI Adoption Manager ensures that AI solutions evolve in step with business requirements and deliver measurable, ethical, and scalable impact.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Implement and manage the enterprise rollout and full lifecycle management of AI tools to ensure smooth deployment, adoption, and continuous optimization across the agency.

Key Responsibilities:

• Lead the staged rollout of enterprise AI solutions (e.g., Microsoft Copilot, embedded AI in SaaS platforms).
• Manage the lifecycle from onboarding to adoption, feature expansion, and ongoing optimization.
• Partner with IT and Business Transformation to ensure seamless implementation and integration.
• Establish pilot groups across diverse functions to gather insights and refine rollout plans.
• Define, communicate, and manage the AI rollout timeline with clear milestones and deliverables.
• Track and report on pilot outcomes, using data and feedback to inform future rollouts and ongoing optimization.
• Strategically assign AI licenses to high-impact teams and priority use cases during initial rollout.
• Monitor license utilization and continuously optimize allocation to ensure maximize business value and ROI.
• Define adoption and utilization KPIs, tracking across functions.
• Quantify impact in terms of productivity gains, error reduction, and quality improvements.
• Align metrics with business outcomes, focusing on productivity, efficiency, quality, and employee experience.
• Continuously evolve AI usage to align with business and client needs.

Key Outcome: Configure and train AI bots and models to deliver accurate, role-specific, and business-aligned outputs across departments.

Key Responsibilities:

• Serve as the functional "trainer" of AI bots and models to meet specific departmental needs (e.g., Media Ops, Analytics, Creative, Finance).
• Configure AI settings, prompts, workflows, and integrations to ensure relevant, high-quality outputs.
• Maintain AI system accuracy by curating datasets, refining configurations, and managing contextual understanding.
• Partner with IT and data governance to ensure configurations meet security and compliance standards.

Key Outcome: Drive agency-wide AI Adoption through training, enablement, and continuous learning.

Key Responsibilities:

• Design and deliver role-based training programs, ensuring confidence and compliance in AI use.
• Establish "always-on" enablement resources including toolkits, office hours, and user communities.
• Build and sustain a Copilot user community to encourage peer learning and best practices.
• Identify and empower AI champions and early adopters to promote engagement and support.
• Facilitate feedback loops and document use cases to showcase success and innovation across functions.
• Implement structured feedback mechanisms (surveys, focus groups, direct channels) to inform ongoing improvements.

Key Outcome: Drive organizational readiness and engagement through effective change management and transparent communication

Key Responsibilities:

• Establish and lead an AI Council with executive sponsors and cross-functional stakeholders, to guide strategy, adoption, and governance.
• Develop and execute a comprehensive change management plan that includes proactive communication, role-based training, and clear expectation setting.
• Foster a culture of trust, transparency, and continuous learning around AI adoption.
• Build trust and transparency by addressing resistance, clarifying AI's role, and fostering a culture of continuous learning.

Key Outcome: Strengthen data privacy, governance and hygiene to ensure secure, compliant, and ethical AI usage.

Key Responsibilities:

• Co-own the enterprise data hygiene strategy, collaborating with IT and data teams to ensure quality, accessibility, and compliance.
• Review, enforce, and continuously improve data governance policies, focusing on security, privacy, regulatory compliance, and ethical use.
• Conduct regular audits of data sources, permissions, and AI outputs for accuracy and mitigate risk.
• Balance configuration flexibility with robust data security, and brand safety requirements.
• Monitor user behavior, escalate potential risks, and enforce enterprise AI usage policies.

QUALIFICATIONS

REQUIRED

• Bachelor's degree in IT, Business, Data Science, or related field.
• 3-5 years of experience in enterprise software enablement, product ownership, or AI configuration.
• Hands-on experience configuring or training AI tools, SaaS applications, or chatbots.
• Strong understanding of change management and enterprise adoption practices.
• Knowledge of data governance, security, and risk considerations in AI use.

PREFERRED

• Background in marketing/advertising or professional services environment.
• Expert in Microsoft Copilot, Azure AI, OpenAI, or similar platforms.
• Experience building role-specific configurations or workflows for enterprise software.
• Certifications in AI governance, change management, or enterprise architecture.

CORE COMPETENCIES

CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

COLLABORATIVE: working with teams and across the organization with ease

OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance

RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are

representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $73,000- $103,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.