Vice President of Marketing

Department: Marketing Department

Reports To: SVP of Marketing & Facilities

Classification: Exempt

About Rogue Credit Union:

Rogue Credit Union is a member-owned, not-for-profit financial cooperative headquartered in the Rogue Valley located in beautiful southern Oregon. Providing services to our members in select Oregon and Idaho counties. We strive to make an impact in the communities we serve by living, giving, and supporting local. Our mission is to provide exceptional member experiences that build mutually beneficial relationships to create the most loyal members in the nation. Here at Rogue, we believe in having a culture of happy team members who feel supported, have the chance to grow their careers, and LOVE where they work

Role:

Creates a passion for Rogue Credit Union's agreed upon vision, mission, and values. Leads the marketing team to a disciplined execution of the marketing plan and priorities to achieve the credit union's strategic priorities and objectives. Serves staff and peers as a trusted adviser, respected colleague, visionary leader, and catalyst for organizational success.

Essential Functions & Responsibilities:

30%    Provides leadership to the Marketing team to deliver business growth through member acquisition, retention and engagement strategies that align with the credit union's strategic priorities. Translate organizational goals into actionable marketing plans that leverage brand strength, innovation and data-driven insights to create competitive differentiation. Collaborate with SVP Marketing & Facilities to shape enterprise-wide strategies where marketing plays a pivotal role in driving measurable business outcomes. Lead cross-functional initiatives, ensuring marketing programs are integrated, future-focused and executed with precision.

25%    Recruits, hires, trains, coaches and motivates a high-performing team of marketing professionals to meet the daily operational needs of the areas assigned. Establishes and maintains objective accountability measurements and evaluates performance on all direct reports. Fosters a culture of innovation, accountability and continuous improvement with clear performance tied to business outcomes such as ROI, conversion and engagement. Creates and maintains a coaching culture to consistently strive toward the highest level of team member achievement and performance in building Member Loyalty. Keeps the team focused on goals/priorities, and manages workloads and assignments to meet specified timeframes.

15%    Position digital marketing and data analytics as core strategic capabilities, advancing personalized and predictive engagement across channels. Oversee marketing technology platforms and ensure seamless alignment with digital systems and member data strategies. Harness advanced analytics and segmentation to optimize campaigns, cross-sell opportunities and member engagement. Stay at the forefront of emerging marketing technologies to proactively drive growth and efficiency.

10%    Ensures that the Rogue Credit Union brand continually evolves to maintain a competitive position in the marketplace and remains deeply integrated within each community we serve. This role drives an omni-channel brand presence across print, digital, social, email, and member journey touchpoints ensuring consistent storytelling, strong market visibility, and measurable impact on product adoption and member loyalty.
 
 Develops and upholds brand standards, including creative, conceptual, and writing guidelines, while establishing design parameters and stylistic consistency across all marketing efforts. This position oversees a comprehensive range of marketing channels, including digital marketing (website, display, and paid media), search marketing (SEO/SEM), social media (organic and paid), email and lifecycle marketing, content marketing (blogs, thought leadership, and financial education), marketing automation, events and sponsorships, public relations and media outreach, community and business partnership marketing, and traditional advertising (print, radio, outdoor, TV, and branch marketing). Additionally, the VP of Marketing develops and optimizes the credit union's marketing budget to balance innovation, efficiency, and return on investment.

10%    Works with the credit union's FOCUS team to implement organizational objectives, goals and scorecard metrics.

5%     Stays current on applicable regulations, credit union policies, operational guidelines and controls, safety measures, service, and security procedures to ensure compliance throughout assigned areas of the credit union. Encourages an active understanding of regulations and credit union policy and guidelines amongst staff.

5%     Proactively performs other duties as needed or assigned.

Knowledge & Skills:

Experience: Ten years to fifteen years of similar or related experience.

Education: (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).

Interpersonal Skills: Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.

Other Skills: Analytical, forward thinking and visionary. Excellent communication skills, verbal and written. Strong negotiation skills. Content development and presentation skills. Organization and time management skills. Strategic planning skills with the ability to think outside the box. Strong supervisory, management and leadership skills. Must possess excellent organizational and time management skills. Excellent team coordination skills. Excellent PC skills to include Microsoft Word, PowerPoint, Excel and Outlook. Strong administrative, organizational and time management skills. Ability to promote/suggest credit union products/services. Ability to grasp and promote the credit union's culture. Strong eye for detail/quality. Excellent judgment and decision-making ability with the ability to self-direct in managing day-to-day tasks within specified timelines. Hard worker with initiative and resourcefulness.

Physical Requirements: Some adjusting or moving objects up to 30 pounds in all directions. Must be able to remain in a stationary position, often standing or sitting for prolonged periods. Repeating motions that may include the wrists, hands and/or fingers while using computer. Communicating with others to exchange information. Perceiving the nature of sounds at normal speaking levels or without correction. Ability to receive detailed information through oral communication and make fine discernments in sound. Close and continuous visual acuity to perform activities such as preparing and analyzing data and figures, transcribing, viewing a computer terminal and extensive reading.

Work Environment: This job is an exempt position that requires flexibility in scheduling tasks and projects. The employee must independently monitor hours and judge the time needed to be spent on applicable duties. Employee must be capable of adjusting to unpredictable schedules proactively. As a direct representative of the credit union, the employee must conduct and present themselves courteously and professionally. Exposed to potentially hazardous conditions, i.e., robbery. Travel to all credit union regions may be required, and a valid driver's license is necessary to operate a company vehicle.

Disclaimer:

Rogue Credit Union is a drug free workplace and requires a drug screening test within 48 hours of employment offer.

Rogue Credit Union is an Equal Opportunity Employer and makes employment decisions without regard to race, color, national origin, religion, sex, age, disability, veteran status, or any other protected class. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method, please call

This Job Description is not a complete statement of all duties and responsibilities comprising the position.