Team Lead, Marketing Planning and Strategy

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board

• The right person for this role sits at the intersection of strategy and execution. This position is fast- paced and demanding, but it's also rewarding and fun - if you're highly organized, collaborative, customer-focused, marketing- minded and not afraid to jump in and make an immediate impact, this is a great role for you.
• This job is a member of the Global Marketing team, part of the Global Engagement organization.

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Build strong relationships with stakeholders, including Loyalty, Cobrand, Global Engagement and all internal Marketing teams to gain clear understanding of stakeholder plans and priorities, and how initiatives support our brand, all with a keen focus on unifying our voice to the customer
• Act as a strategic thought leader, developing successful marketing plans and communication journeys that lay the foundation for customer engagement
• Work individually and with various teams to develop comprehensive marketing plans for company and organizational initiatives/launches by acting as the primary point of contact in Marketing
• Coach at least one direct report to develop strong marketing plans in support of our stakeholders' business objectives
• Champions the brand's tone of voice in all marketing assets, including copy and creative – will require some copywriting work with the support of other teams
• Project manage campaigns from start to finish and develop ongoing reports to deliver results for leadership
• Must be willing to travel for business when needed

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree, preferably in business/marketing/advertising
• 5+ years marketing or communications experience
• Project Management experience

Preferred Qualifications- Education & Prior Job Experience

• Deep understanding of AAdvantage member and stakeholder needs/pain points
• People leadership experience
• Marketing/ad agency experience
• Copywriting experience

Skills, Licenses & Certifications

• Prior experience influencing cross functionally across many different business units and with all levels of stakeholders
• Creative, visual thinking skills with an ability to think "outside the box"
• Strong organization skills and attention to detail
• Ability to work on multiple tasks simultaneously under tight deadlines
• Excellent communication, presentation and problem-solving skills
• Ability to work independently and as part of a team
• Knowledge of the aviation industry and familiarity with American's stakeholder structure
• Ability to effectively communicate both verbally and written with all levels within the organization

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that's why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.