Senior Marketing Associate

At Morgan & Morgan, the work we do matters. For millions of Americans, we're their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.

Summary

We are seeking a highly analytical and detail-oriented Senior Marketing Associate to join our fast-paced and collaborative marketing team. This role plays a critical part in optimizing marketing performance through data-driven insights, process excellence, and cross-functional coordination. The ideal candidate is passionate about marketing analytics, attribution modeling, and operational efficiency, and thrives in a dynamic, results-oriented environment.

Key Responsibilities

Process & Project Management

• Lead and support cross-functional marketing projects, ensuring timely execution and alignment with strategic goals.
• Document and continuously improve marketing operations workflows, including campaign setup, lead management, and reporting processes.
• Coordinate with internal stakeholders to ensure seamless execution of marketing initiatives and data integrity across platforms.

Research & Insights

• Design, deploy, and analyze brand trackers and market surveys to uncover strategic insights and inform marketing decisions.
• Develop and maintain dashboards and reports to monitor key marketing KPIs and market performance
• Translate complex data into actionable insights and recommendations for marketing strategy.

Marketing Technology, Analytics & Attribution

• Leverage a suite of tools—including Salesforce, Zapier, Apollo, Power BI, and Sisense Cloud Data—to manage marketing data, automate workflows, and support campaign execution.
• Maintain deep expertise in Salesforce custom objects (e.g., intake, client, MTI) to ensure accurate campaign tracking, lead attribution, and data integrity.
• Manage and optimize multitouch attribution models to evaluate marketing performance across channels and customer touchpoints.
• Conduct web analytics using platforms such as Google Analytics 4 (GA4) or equivalent to monitor user behavior, traffic sources, and conversion paths.
• Collaborate with media and operation to ensure consistent tracking and measurement.

Qualifications

• 2+ years of experience in marketing operations, analytics, or a related field.
• Strong proficiency in Salesforce, and campaign tracking.
• Hands-on experience with web analytics platforms and multitouch attribution tools.
• Advanced skills in Excel and Google Sheets; familiarity with Zapier, Apollo, Sisense cloud data and PowerBI is a plus.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and stakeholders.
• Strong analytical mindset and attention to detail.
• Effective communicator with a collaborative approach to problem-solving.

Benefits

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

E-Verify

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