Paid Media Specialist

Company: Catalyst

Location: Austin, TX / In-Person / Hybrid

Compensation: $70K -$90K base

Position Type: Full-time / Exempt / Salaried

Reports to: VP of Client Strategy

What�s the job?

We are looking for a talented, data-driven Paid Media Specialist to manage, optimize, and strategize paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and other digital advertising channels. This is a hybrid remote/in-office full-time position.

In this role, you will be responsible for launching, managing, analyzing, and optimizing paid ad campaigns to maximize performance, generate high-quality leads, and drive measurable results for a portfolio of clients within the real estate industry. You will develop targeting strategies, A/B testing plans, budget recommendations, and performance reports to continuously improve campaign efficiency.

Experience

Required skills:

• 1+ years of experience managing paid media campaigns, with a strong focus on Google Ads and Meta Ads.
• Bachelor�s degree or equivalent in a relevant field of study
• Proficient in Google Ads Manager, Meta Business Manager, Google Analytics, and other relevant tools.
• Strong analytical skills with experience in data-driven decision-making and performance reporting.
• Comfortable working in a fast-paced environment, managing multiple campaigns and priorities simultaneously.
• A proactive problem-solver who can adapt to changing algorithms, industry trends, and campaign needs.

Desired skills:

• Experience with real estate ad campaigns
• Client-facing communication skills
• Workflow

Campaign Strategy:

• Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram).
• Monitor and optimize campaigns in real-time to improve key performance metrics like CTR, CPC, and ROAS.
• Conduct keyword research, audience segmentation, and competitive analysis to refine targeting strategies.
• Test, analyze, and report on campaign performance, providing insights and actionable recommendations.
• Stay up to date with the latest trends, platform updates, and best practices in paid media.
• Collaborate with internal teams, including creative and client strategy, to align paid campaigns with broader marketing objectives.
• Manage budgets efficiently and allocate spend across channels to maximize ROI.

Project and Time management:

• Stick to timelines while ensuring a high quality of work
• Demonstrate proactive solution-based thinking and delivery
• Start projects quickly, change tasks at a moment�s notice, and complete work on deadline
• Communication

Day-to-day communications:

• Collaborate with client-facing strategists, creative team members, and production team members to ensure paid media campaigns align with client goals and creative assets are optimized for performance.
• Answer all emails and messages promptly, ensuring seamless communication between internal teams and clients when necessary.
• Proactively seek out answers to questions on campaign objectives, audience targeting, budget allocations, or creative assets needed to execute and optimize campaigns effectively.
• Clearly communicate findings, insights, and recommendations to strategists and, when required, directly to clients, translating performance data into actionable strategies.

Innovation & Knowledge

• Technical Innovation & Knowledge:
• Stays up to date on industry trends, platform updates, and consumer behavior, incorporating evolving technology into campaign strategies.
• Analyzes paid media performance data (including CTR, CPC, ROAS, and conversion rates) to refine ad messaging, targeting strategies, and overall campaign effectiveness.

Catalyst Innovation & Knowledge:

• In-depth understanding of Catalyst, our brand, our history, our beliefs and our direction
• Advocates for new platforms and other ideas to promote Catalyst�s brand presence