Digital Marketing Specialist

JOB DESCRIPTION

DIGITAL MARKETING SPECIALIST

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The Digital Media Specialist will support marketing, communications, and member engagement at Island Federal Credit Union. This position requires the ability to generate static and video content designed for specific social media and digital outreach platforms aimed at increasing membership, cross-selling products to current members, and building member loyalty and retention. The role combines creative content development with strategic community management and performance analysis to drive measurable results across all digital channels.

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• Digital Communications Calendar
• Create and execute a comprehensive digital communications calendar outlining the posting of specific content pieces across all platforms
• Share calendar with other members of the marketing department to coordinate with department and credit union-wide campaigns

• Maintain posting schedules that optimize engagement based on platform-specific best practices

• Content Ideation and Creation

• Maintain awareness of the latest social media trends and culture to create relevant, engaging content
• Develop social media content designed to help Island Federal grow overall visibility and brand recognition within and beyond the current charter
• Create original static graphics, video content, and written posts tailored to each platform's unique audience and format requirements

• Collaborate with other departments to develop content that highlights credit union products, services, and member benefits

• Community Management and Channel Interaction

• Monitor interactions occurring on all social media channels and respond promptly and professionally
• Build and maintain relationships with members and prospects through authentic engagement
• Handle customer service inquiries through social channels, escalating to appropriate departments when necessary

• Report on community feedback, trends, and opportunities to management

• Analytics and Performance Tracking

• Monitor and analyze social media metrics including engagement rates, reach, impressions, and conversion tracking
• Prepare regular reports on social media performance and ROI for marketing campaigns
• Use data insights to optimize content strategy and posting schedules

• Track member acquisition and product cross-selling results from social media efforts

• Brand Compliance and Risk Management

• Ensure all content complies with financial services regulations and credit union brand guidelines
• Maintain strict adherence to compliance requirements specific to financial institutions
• Review and approve user-generated content and member interactions for regulatory compliance

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Requirements:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field, or equivalent combination of education and experience
• 2+ years of experience generating digital content on behalf of a brand or organization, preferably in financial services
• Demonstrated success in growing social media engagement and driving measurable business results

Skills:

• Strong knowledge of content creation best practices on Facebook, Instagram, TikTok, YouTube, and LinkedIn
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social, or similar platforms)
• Basic graphic design skills and experience with design tools such as Canva, Adobe Creative Suite, or similar
• Video editing capabilities for short-form content creation (Instagram Reels, TikTok, YouTube Shorts)
• Understanding of social media analytics platforms and ability to interpret performance data
• Basic photography skills for original content creation

Knowledge and Understanding:

• Familiarity with financial services regulations and compliance requirements (preferred)

• Understanding of credit union products, services, and member benefits (or willingness to learn)

• Knowledge of current digital marketing trends and emerging social media platforms

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Competencies:

• Excellent written and oral communication skills
• Excellent organizational skills
• Ability to prioritize, pay close attention to detail, and coordinate various activities simultaneously.
• Ability to communicate with co-workers, management, and business contacts in a courteous and professional manner.
• Ability to maintain strict confidentiality.
• Ability to work independently of supervision.