Director, Digital Marketing

Director, Digital Marketing

Boston, MA or Newburyport, MA – Full Time

(In office Mon–Thurs, Fri – Remote)

Matter is an independent and growing agency unifying PR, creative services, and marketing to develop and execute strategic, content-rich campaigns that inspire action and drive business through measurable results. From fast-growth startups to established brands, we work with clients across diverse industries including B2B technology, cybersecurity, healthcare, consumer, and professional services.

We're seeking a Director of Digital Marketing to lead and grow Matter's social media, CRM, and email marketing capabilities. This role is responsible for overseeing a high-performing digital marketing team and setting the vision, elevating the work, and ensuring we deliver best-in-class programs for both B2B and consumer brands.

Specifically, social media is a significant and fast-growing area for Matter, and this role is ideal for a leader with deep social expertise who also understands how social fits into a broader digital ecosystem—fueling brand building, thought leadership, community engagement, and measurable business outcomes. The Director of Digital Marketing will be both a strategic leader and a trusted client advisor, with the ability to guide teams and programs at a high level.

Social Media Leadership

• Own and oversee Matter's social media group, setting the strategic direction, standards, and vision for social across the agency.
• Lead the development and execution of B2B and consumer social media campaigns, from always-on content to integrated launches and PR-driven moments.
• Serve as the senior social leader for key accounts, guiding channel strategy, content frameworks, platform selection, and activation plans.
• Partner closely with marketing, PR, and creative teams to develop compelling social-first content and thought leadership programs.
• Ensure excellence in social content development, including editorial calendars, creative briefs, messaging frameworks, and platform-specific best practices.
• Oversee community management strategies, ensuring brands engage authentically, responsively, and consistently with their audiences.
• Guide teams on social listening, trend identification, and real-time engagement opportunities that enhance relevance and impact.
• Stay ahead of platform evolution, algorithms, formats, and emerging channels, continuously raising the bar for innovation and performance.

Digital Strategy & Integrated Marketing

• Play a leadership role in developing digital strategies for clients and prospects, ensuring social media, email, and other digital channels align with broader marketing and PR objectives.
• Collaborate with account leads to develop strategic roadmaps, scopes of work, and staffing models that support strong client outcomes and account growth.
• Act as a trusted advisor to clients, clearly connecting digital programs to business goals and measurable results.

CRM, Email & Lifecycle Marketing

• Oversee strategy and execution for CRM and email marketing programs, including newsletters, nurture campaigns, and CRM setup and optimization.
• Guide segmentation, personalization, automation, and testing strategies that improve engagement and conversion.
• Ensure best practices in deliverability, analytics, and continuous optimization.

New Business Leadership

• Support the growth of Matter's social, CRM, and email marketing services by actively participating in the new business process.
• Serve as a subject-matter expert on social media and digital marketing in pitches, leading strategy development, recommendations, and client presentations.
• Collaborate with marketing, PR, and creative leaders to shape integrated proposals that align digital programs with client business challenges.
• Help identify opportunities to expand digital scopes within existing accounts through proactive strategy and performance-driven recommendations.
• Contribute to Matter's marketing and growth efforts by helping develop thought leadership, POVs, case studies, and content that showcase our digital expertise.

Measurement, Performance & Optimization

• Define KPIs and success metrics for social and digital programs, ensuring performance is tracked, analyzed, and clearly communicated to clients.
• Use insights to optimize content, campaigns, and channel mix in real time.
• Partner with teams to turn data into actionable recommendations and performance storytelling.

Team Leadership & Growth

• Lead, mentor, and develop a team of digital marketing managers, strategists, and specialists.
• Foster a collaborative, high-performing culture that values creativity, accountability, and continuous learning.
• Establish clear standards, processes, and career paths that support team growth and excellence.
• Help Matter push forward AI initiatives in the digital marketing areas.

Qualifications

• 8+ years of experience in digital marketing, with deep expertise in social media, ideally within an agency environment.
• Strong experience across B2B and consumer including social media, content strategy, platform execution, and community management.
• Experience with CRM platforms such as HubSpot, Salesforce, and other leading tools.
• Experience leading and mentoring digital marketing teams and overseeing multiple client accounts.
• Strong understanding of digital analytics, reporting, and optimization.
• Collaborative, strategic thinker who thrives in an integrated PR, creative, and marketing environment.

Compensation: The salary for this role is $105,000-130,000 based on experience.

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.

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