Ecommerce Manager

Hybrid:
Three (3) in-office days to be determined

Compensation:
$110,000 - $130,000

Position Overview:

We are looking for a collaborative, KPIs-driven, data-informed Ecommerce Manager to shape our Direct to Consumer online store across US and Canadian markets. This role will own the overarching website strategy and execution, inclusive of day-to-day operations, promotional calendar, inventory forecasts, UI/UX, merchandising, development partner management, and CRO testing for the DTC storefront. In this role, you will help to develop, implement, track, and optimize the DTC sales strategy as it relates to the end-to-end website experience.

Outdoor Research is an omni-channel business that primarily sells products through our Wholesale channel and our own DTC site. This role will support the DTC piece of the business making sure our Shopify storefront provides a unique and elevated experience that matches the expectations of loyal and new customers. You will work collaboratively with Brand Marketing, Demand Planning, Product Development, and Wholesale team members to hone and drive forward the DTC strategy that supports our overarching business goals. The Ecommerce Manager will report to the Sr. Director of Direct to Consumer.

Key Responsibilities:

• Manage a small team of direct reports, overseeing the day-to-day functionality and operations of the Shopify website and ensuring elevated shopping experience for every customer
• Manage external Shopify agency partner for site development, CRO testing, and UI/UX improvements, setting their strategic priorities, delivery timeline, and oversight of project management
• Own DTC product lifecycle from inventory forecast, to merchandising strategy, to catalog/feed health, to end of life closeout strategy
• Actively monitor daily data flow between front-end, order management, vendor, and financial systems, and work cross-functionally to resolve any discrepancies and issues
• Monitor order fulfillment KPIs continuously, working with the Warehouse and CS teams to improve fulfillment and delivery KPIs and ensure that customers' requests/operational constraints are prioritized and resolved
• Partner closely with DTC leadership team members on integrating email, content, merchandising, and promotion calendars to drive DTC business outcomes
• Shape and execute promotional calendar laddering into DTC sales forecasts while preserving profitability
• Manage and monitor P&L of the OR website and all the relevant KPIs for the DTC business (Traffic, CVR, Site Performance, Sales, Margin, AOV, LTV, CPO, CAC, etc.), identifying opportunities for cost and process savings, and continuously optimizing for better business outcomes
• Support the Sr. Director of Direct to Consumer with annual, quarterly strategy and sales forecasts for the DTC business

Required Qualifications:

• Bachelor's degree in marketing or related field
• At least 4 -7 years' experience across DTC, Digital, Growth Marketing, and/or Online Sales
• Significant Shopify, Klaviyo, Google Merchant Center, and Google Analytics experience is required
• Experience analyzing and reporting ecommerce data to identify trends and drive improvement of business results
• A strong sense of customer centric retailing principles and the analytics of customer purchase behavior, merchandising, forecasting, and promotional strategy
• Understanding of the technical setup of a Shopify storefront and a willingness to learn new technologies, systems, and plugin platforms
• Strong technical background and ability to direct web design and web development projects
• Experience identifying operational issues and recommending strategies to resolve problems
• Excellent verbal and written communication skills with an ability to synthetize learnings into insights and action
• Excellent organizational skills, with attention to detail and follow-through (Asana experience a plus)
• Demonstrates a high level of resourcefulness, flexibility, and can-do attitude
• Action oriented professional that can exercise independent judgement and decision-making
• Outdoor Industry knowledge is desirable, as well as working knowledge and experience with other DTC martech such as: Google Adwords, Meta Ads Manager, Youtube, SEO strategy and tools (Conductor or similar), Google Tag Manager, TikTok Ads Manager, Power BI, etc.

What We Bring to the Table:

• 11 paid holidays each year and 3 floating holidays
• PT/PSST
• Transportation benefits
• Paid volunteer time
• Comprehensive medical, dental and vision plans
• 401k with discretionary company match
• Ron Gregg Annual Outdoor Benefit
• Bouldering wall and Gym
• Product discounts
• Employee interest groups including various sports activities