Director of Event Sales, Ritz-Carlton NoMad

Job Title: Director of Event Sales – The Ritz-Carlton NoMad, NYC

Location: New York, NY
Reports To: Sr. Director of F&B Operations, NoMad
Department: Operations
Employment Type: Salaried, Exempt

Position Summary

The Director of Event Sales – Ritz-Carlton NoMad is a senior strategic sales leader responsible for driving event-related revenue and client relationships for José Andrés Group (JAG) venues within Ritz-Carlton NoMad. This leader will ensure outstanding event sales performance, foster strong client partnerships, and execute high-visibility events that align with JAG's brand as well as the Ritz-Carlton's standard of refined luxury hospitality.

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute an event sales strategy that targets weddings, social events, corporate functions, and private dining for JAG venues at Ritz-Carlton NoMad.
• Collaborate with JAG and hotel leadership to set annual event sales goals and monitor performance.
• Identify and cultivate new business opportunities, including corporate accounts, third-party planners, luxury social clients, and partnerships.
• Track market trends and competitive activity to optimize pricing, packaging, and sponsorship opportunities.

Client Relationship Management

• Serve as the lead sales contact for event clients, guiding them through the planning process from inquiry through execution, and ensuring exceptional service.
• Build and nurture long-term relationships with clients, planners, agencies, and luxury hospitality partners.
• Anticipate client needs and provide proactive consultative selling, matching event design and catering solutions to client objectives.
• Oversee contract negotiations, deposits, billing, and follow-up communications.

Cross-functional Collaboration

• Coordinate with Culinary, Events Operations, Banquets, Marketing, and Hotel Sales teams to ensure seamless planning, execution, and on-site delivery of events.
• Serve as a liaison between client and operational teams to ensure logistics, menus, staffing, and service standards are clearly communicated and executed.
• Participate in tastings, menu planning, and floorplan development with clients and internal partners to align vision and logistics.

Event Execution Oversight

• Attend and oversee event rehearsals, set-up, and on-the-day execution to ensure quality, service standards, and client satisfaction.
• Monitor event timelines, manage last-minute adjustments, and resolve client or operational issues proactively.
• Gather and debrief client feedback post-event, implement lessons learned and identify potential follow-up or repeat business.

Financial Oversight & Reporting

• Develop event forecasts, pricing strategies, and revenue projections in alignment with annual targets.
• Monitor event budgets, expenses, and vendor contracts, ensuring profitability and cost controls.
• Provide regular reporting on event sales performance, pipeline, booking pace, and forecast to JAG and hotel stakeholders.

Team Leadership & Development

• Lead and mentor the event sales team, setting goals, performance standards, and development plans.
• Provide coaching, training, and feedback to ensure strong client service, sales conversion, and negotiation skills within the team.
• Build a talent pipeline for event sales and planner roles and assist with recruiting and hiring as needed.
• Support administrative responsibilities including performance reviews, scheduling, and resource planning.

Required Qualifications

• 7–10 years of sales leadership or event sales experience in luxury hospitality, hotels, or fine dining—ideally in New York City.
• Proven track record driving event sales, revenue growth, and large-scale event bookings in a luxury environment.
• Solid understanding of event planning, catering logistics, and client relationship management.
• Experience negotiating event contracts, managing deposits, and building event proposals.
• Excellent communication, presentation, and consultative sales skills.
• Skilled in cross-functional collaboration and detailed event execution oversight.
• Proficiency with event sales and CRM systems, catering software, and Google Workspace.
• Knowledge of luxury service standards and high-touch hospitality expectations.
• Working Conditions & Physical Requirements
• Ability to walk and stand for extended periods (up to 8 hours) during event setup and execution.
• Occasional lifting of materials and event-related items—up to 15 lbs regularly, 30 lbs occasionally.
• Comfortable working in a fast-paced event environment with multiple deadlines and shifting priorities.
• Availability to work evenings, weekends, holidays, and on-site during client events.
• Frequent use of hands, bending, reaching, listening, and visual acuity during event walkthroughs and execution.

In Return, We Offer You:

• Competitive Base Salary & Performance-Based Incentives
• Comprehensive Health & Wellness Benefits
• Employee Discounts and Preferred Access to JAG and Ritz-Carlton Services
• Retirement Savings Plans
• Opportunities for Professional Development and Cross-Property Collaboration

Equal Opportunity Employer

José Andrés Group is proud to be an Equal Opportunity Employer. We participate in the federal E-Verify Program.