Marketing Manager
5 days ago
Marketing Manager
Location: Oak Park, IL (On-site)
Company: CDO Group
Job Type: Full-Time
Experience Level: Senior (5+ years)
About CDO Group
CDO Group is a national leader in commercial construction for the past 28 years, offering both General Contracting (GC) and Project Management (PM) services. We partner with some of the most recognized brands in the world to deliver high-quality, fast-paced construction projects. As we continue to grow, we're looking for a seasoned Marketing Manager to elevate our brand, generate qualified leads, and drive strategic marketing initiatives that support both sides of our business.
Position Overview
We are seeking a highly experienced Marketing Manager with a strong background in digital marketing, brand growth, and lead generation-especially in the construction or B2B services space. This role requires a hands-on leader who can manage everything from SEO/SEM strategy to email campaigns, podcast production, and website management. You'll work closely with our Business Development team to generate leads that convert into real projects.
Key Responsibilities
- Lead Generation: Develop and execute strategies to generate qualified leads for our Business Development team, targeting both GC and PM opportunities.
- Digital Marketing: Manage SEO/SEM, Google Ads, and paid social campaigns to increase visibility and drive traffic.
- Email Marketing: Build and manage email campaigns and automation workflows to nurture prospects and engage clients.
- Content & Brand Strategy: Create and oversee content that supports brand growth, including case studies, blog posts, and social media.
- Podcast Production: Plan, produce, and promote a branded podcast that highlights industry insights, client stories, and CDO thought leadership.
- Website Management: Oversee updates, UX improvements, and performance tracking for the company website.
- Project Management: Coordinate marketing projects from concept to execution, ensuring alignment with business goals and timelines.
- Analytics & Reporting: Track KPIs, analyze campaign performance, and report on ROI to leadership.
Qualifications
- 5+ years of marketing experience, preferably in construction, real estate, or B2B services.
- Proven success in lead generation and digital campaign management.
- Strong experience with SEO/SEM, Google Analytics, Google Ads, and CRM/email platforms (e.g., HubSpot, Mailchimp).
- Experience managing or producing a podcast is a strong plus.
- Proficiency in website management (e.g., WordPress, Webflow, or similar platforms).
- Excellent communication, project management, and organizational skills.
- Ability to work on-site at our Oak Park, IL office.
Preferred Skills
- Familiarity with construction industry marketing.
- Experience with Adobe Creative Suite or Canva.
- Knowledge of lead scoring and marketing automation tools.
- Strong storytelling and brand-building instincts.
Why Join CDO Group?
- Be part of a fast-growing, innovative company with a national footprint.
- Work in a collaborative, entrepreneurial environment.
- Help shape the voice and visibility of a respected brand in the construction industry.
Benefits:
- Health Benefits
- Dental and Vision Benefits
- 401k Retirement
- Health Wellness Benefits
Salary: $50,000-$60,000
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