Marketing Operations, Strategist

4 days ago

Jersey City, New Jersey, United States Verisk Analytics Full time
Description

We're looking for a Marketing Operations Strategist to join our dynamic Marketing Operations team. This role will be instrumental in managing and optimizing our full marketing technology stack, ensuring compliance with global marketing and data privacy regulations, and supporting account-based marketing (ABM) operations.

The ideal candidate will bring a strong background in marketing operations, project management, and marketing compliance, with a passion for driving operational excellence in a complex enterprise environment. This role requires a strategic thinker with hands-on execution skills and the ability to collaborate across departments including marketing, sales, legal, and IT.

This position is based in Jersey City and reports to the Senior Director, Marketing Operations. It is a hybrid role with 2 days per week in our headquarters.

Responsibilities

  • Manage and optimize the full marketing technology stack, ensuring seamless integration and performance across platforms

  • Lead ABM operations, including audience segmentation, campaign execution, and performance tracking

  • Ensure compliance with global marketing regulations (e.g., GDPR, CCPA) and cookie consent management

  • Oversee email marketing compliance and best practices, including opt-in/opt-out processes and preference center management

  • Collaborate with cross-functional teams to implement and maintain marketing compliance frameworks

  • Manage marketing operations projects from planning through execution, ensuring timely delivery and alignment with business goals

  • Support budget planning and tracking for marketing technology and operations initiatives

  • Analyze and report on marketing operations performance, identifying opportunities for process improvement and efficiency gains

  • Serve as a subject matter expert on marketing operations tools and processes

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field

  • 5+ years of experience in marketing operations within a B2B or enterprise environment

  • Proven experience managing and optimizing a full marketing technology stack (e.g., Eloqua, Marketo, Salesforce, CDPs, CRMs)

  • Strong understanding of Account-Based Marketing (ABM) strategy, tools, and execution

  • Successful implementation of AI based workflows within a martech stack or related area

  • Demonstrated knowledge of global marketing compliance standards, including GDPR, CCPA, and cookie consent frameworks

  • Strong project management skills with a track record of delivering complex marketing operations initiatives on time and within budget

  • Experience collaborating with cross-functional teams including legal, IT, sales, and product marketing

  • Proficiency in documenting complex processes, system integrations, and workflows including translating 

  • Excellent communication and stakeholder management skills

  • Detail-oriented with strong organizational and documentation skills

Skills

  • Innovative and creative thinker: pioneer who embraces bold ideas

  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own

  • "Let's go" attitude: optimist, contagious enthusiast, sees the upside

  • Accountability matters: drives for results as coach and team player; bias to outcomes

  • Exhibits aptitude: always learning and growing; constantly attempts new experiences

  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient

  • Grit: passionate, self-directed and motivated; demonstrates endurance


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