Manager, Marketing Technology

2 weeks ago

United States Anywhere Real Estate Full time

We are seeki

ng a strategic

Manager, Marketing Technology & Product Strategy

to own the vision, strategy, and roadmap for our sales and marketing technology stack. This role will focus on connecting marketing automation tools, CRM capabilities, and sales enablement and demand generation platforms to drive measurable growth and operational efficiency. The ideal candidate will combine product management expertise with a deep understanding of marketing workflows, ensuring seamless integration across HubSpot, CRM systems, and other tools that support sales and marketing alignment.

Key Responsibilities:

Sales & Marketing Product Strategy & Roadmap (40–50%)

  • Define and own the product strategy and roadmap for sales and marketing platforms, ensuring alignment with business goals and revenue objectives.

  • Partner with sales and marketing leadership to gather user feedback and translate it into actionable platform enhancements.

  • Serve as product owner for CRM and marketing automation tools, driving adoption and maximizing ROI.

  • Collaborate with technology teams to prioritize features, integrations, and automation that improve lead quality, conversion, and pipeline velocity.

  • Monitor platform performance and utilization, delivering insights and recommendations to leadership.

Marketing Automation & Workflow Integration (30–40%)

  • Design and implement automated workflows in HubSpot and other marketing tools to support lead nurturing, segmentation, and personalized outreach.

  • Ensure seamless integration between CRM and marketing platforms, enabling data-driven campaigns and accurate attribution.

  • Build and manage automated sales campaigns (e.g., drip, nurture) that accelerate conversion and support rep outreach.

  • Partner with marketing operations to maintain data integrity and compliance across all systems.

  • Stay current on best practices for marketing automation, CRM optimization, and sales enablement technologies.

Performance Analysis & Optimization (20–30%)

  • Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health across platforms.

  • Analyze campaign performance and user behavior to identify opportunities for automation and conversion improvement.

  • Collaborate with brand, content, and demand generation teams to align messaging and creative with platform capabilities.

  • Lead internal communications and training on new features, workflows, and best practices to drive adoption.

Required Skills & Experience:

  • Hands-on experience with CRM platforms (e.g., Microsoft Dynamics 365, HubSpot) and marketing automation tools.

  • Proven track record in product strategy and roadmap development for sales and marketing technologies.

  • Strong understanding of marketing workflows, lead lifecycle management, and sales enablement.

  • Analytical skills with experience in A/B testing, funnel analysis, and marketing attribution.

  • Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred.

  • Experience working cross-functionally in a matrixed environment.

  • Bachelor's degree preferred but not required.

  • Experience in B2B or B2B2C marketing environments.

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