Director of Marketing and Care Transitions

Join Our Mission as the Director of Marketing and Care Transitions — CarePatrol of Western Pennsylvania

Are you ready to lead with heart and make a meaningful impact in the lives of older adults and their families? Do you have a passion for building strong community partnerships and helping families navigate the world of senior care and living options? If so, we want YOU to join our leadership team

At CarePatrol, we believe every life deserves dignity, respect, and care. As our Director of Marketing and Care Transitions, you'll play a pivotal role in connecting families, healthcare partners, and senior living communities to create seamless, compassionate transitions for older adults. Your leadership will help shape the future of senior care in Butler and Beaver Counties — with the opportunity to expand your reach across Western Pennsylvania and participate in equity ownership as we grow.

What We Stand For

Excellence in Service: We deliver nothing less than the best in everything we do.

Integrity and Positive Intent: We act with honesty and a genuine desire to help others.

Passion for Outcomes: Our work is driven by a mission to improve lives and elevate senior care.

Supportive Teamwork: We value collaboration while empowering each individual to take ownership of their role.

Innovation and Growth: We believe in creative solutions that drive success for families and our community partners.

Who You Are

A mission-driven leader with strong marketing and relationship-building skills.

Highly empathetic, with a deep understanding of the challenges facing aging adults and their families.

A connector at heart — able to engage healthcare partners, senior living professionals, and the community with ease.

A goal-oriented strategist who thrives on growth, outcomes, and meaningful results.

A professional with the drive to build both impact and equity in a growing organization.

What You Will Do

As the Director of Marketing and Care Transitions, you'll oversee and grow all aspects of our outreach, client engagement, and care navigation across Butler and Beaver Counties. You'll drive growth through partnership development, lead generation, and community education — while ensuring exceptional client experiences at every stage.

Key Responsibilities

Lead Community Growth:

Develop and implement local marketing and outreach strategies that build strong referral networks with hospitals, skilled nursing facilities, physicians, and senior living communities.

Drive Care Transitions:

Guide families through the care transition process, ensuring their loved ones find the right support, environment, and resources.

Represent the Brand:

Act as a visible leader and ambassador for CarePatrol at events, professional associations, and community organizations.

Build Lasting Partnerships:

Strengthen relationships with healthcare providers, senior living communities, and social service agencies to create seamless referral pathways.

Collaborate:

Support professionals and referral sources in the community to ensure high-quality service, consistent communication, and successful collaborations.

Measure and Improve:

Track marketing metrics, referral growth, and client satisfaction to continuously refine strategies and outcomes.

What We're Looking For

Proven success in healthcare marketing, business development, or care transitions (senior living, rehab, or post-acute preferred).

Strong communication and presentation skills to engage professionals and families alike.

A history of meeting or exceeding growth and performance goals.

Deep empathy and professionalism in handling sensitive conversations about care and aging.

Bachelor's degree in marketing, communications, healthcare administration, or related field (Master's preferred).

Valid driver's license, reliable transportation, and ability to travel throughout Butler and Beaver Counties.

Compensation & Growth

Competitive base salary plus performance-based incentives and commissions.

Average annual earnings of $100,000+ achievable with performance-based results in year one.

Equity ownership opportunity for long-term contributors committed to business growth and expansion.

Expense reimbursement, professional development, and paid time off.

A leadership role with room for territory expansion.

Why Join Us

We aren't just building a business — we're building a movement. At CarePatrol, you'll lead with purpose, connect with a compassionate team, and create real change for families every day. You'll have the opportunity to shape the company's growth in Western Pennsylvania and earn equity in its success — all while helping older adults live safer, happier, and more connected lives.

If you're ready to lead with heart and grow with purpose, apply today and help us redefine senior care together