Digital Marketing

2 days ago

Boise, Idaho, United States ILNM Full time

Digital Marketing & E-Commerce Specialist

Location: Hybrid / Ontario, OR / Boise, ID

Company: Top Crop Collective

Compensation: $55-65K DOE

About the Role

Top Crop Collective is looking for a highly organized and motivated Digital Marketing & E-Commerce Specialist to manage and elevate our digital customer experience across all brands and dispensary locations.

This role sits at the intersection of operations, marketing, and technology. You will be keeping our online menus flawless, our customer rewards program engaging, and our digital campaigns driving measurable results.

What You'll Do

  • Own all online e-commerce menus across Dutchie, Weedmaps, Leafly, and other platforms, ensuring product listings, prices, descriptions, and imagery are accurate, consistent, and optimized for sales.
  • Manage our customer relationship management (CRM) platform, including email and SMS campaigns, rewards programs, segmentation, and performance reporting.
  • Partner with purchasing and store teams to ensure new products go live online as soon as they're available in-store.
  • Collaborate with creative and marketing teams on digital campaigns, social promotions, and loyalty initiatives that increase engagement and repeat visits.
  • Analyze data from our rewards program, online menus, and digital campaigns to identify trends, opportunities, and ROI.
  • Maintain digital systems, calendars, and reporting dashboards to keep all initiatives organized and on track.
  • Ensure our digital touchpoints (e-commerce, email, social) work seamlessly together for a consistent customer experience.

What We're Looking For

  • 2–4 years of experience in digital marketing, e-commerce, or CRM management (cannabis or retail preferred).
  • Proven ability to manage complex digital platforms and campaigns with precision and accountability.
  • Strong understanding of e-commerce best practices, menu management, and customer journey optimization.
  • Experience with email/SMS platforms (e.g., Alpine IQ, Springbig, Klaviyo, Mailchimp, etc.) and digital menu tools (Weedmaps, Dutchie, Leafly).
  • Analytical mindset: comfortable reading performance reports and turning insights into action.
  • Excellent organization, communication, and collaboration skills across multiple teams.
  • Bonus: Experience creating or scheduling social media content, basic design or copywriting ability.

Why Join Top Crop Collective?

  • Top Crop Collective is one of the fastest-growing cannabis collectives in the country, uniting culture, community, and craft quality across multiple markets. This role offers the opportunity to directly shape how our customers discover, engage with, and shop our brands online. You'll join a passionate team working to redefine modern cannabis retail.

Job Type: Full-time

Pay: $55, $65,000.00 per year

Benefits:

  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: Remote

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